#410: Navigating Gen Z's Expectations: Fat Brands' Digital Strategy for the Mobile-First Consumer

#410: Navigating Gen Z's Expectations: Fat Brands' Digital Strategy for the Mobile-First Consumer

Send a text As the digital experience becomes a bigger and bigger part of a buyer’s journey, brands must quickly adapt to meet the evolving preferences of their customers. Nowhere is this truer than with Gen Z, a generation that expects seamless, personalized, and mobile-first experiences. Fat Brands, a global leader in franchising with over 2,300 locations and 18 brands, is making strides to capture this audience through innovative digital strategies. Understanding the Gen Z Mindset Gen Z,...

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#424: Setting Sail with Loyalty: How Cruises.com Rewards is Charting a New Course in Cruise Industry Engagement

#424: Setting Sail with Loyalty: How Cruises.com Rewards is Charting a New Course in Cruise Industry Engagement

Send a text Cruises.com has unveiled Cruises.com Rewards, the cruise industry’s first points-based loyalty program, offering travelers the flexibility to earn and redeem points on any cruise booked th...

6 Mar 202517min

#423: Leaders in Customer Loyalty: Industry Voices Featuring Alexa Pak from Talon.One

#423: Leaders in Customer Loyalty: Industry Voices Featuring Alexa Pak from Talon.One

Send a text As part of the Leaders in Customer Loyalty: Industry Voices series, we had the opportunity to speak with Alexa Pak, Customer Success Lead of EMEA at Talon.One. Pak brings extensive experti...

4 Mar 202515min

#422: Leaders in Customer Loyalty Executive Spotlight: Amy Barnett, Vice President of Digital Experience and Loyalty at Cracker Barrel

#422: Leaders in Customer Loyalty Executive Spotlight: Amy Barnett, Vice President of Digital Experience and Loyalty at Cracker Barrel

Send a text In our first Executive Spotlight of the year Loyalty360 CEO Mark Johnson dives into an energizing conversation with Amy Barnett, the Vice President of Digital Experience and Loyalty at Cra...

1 Mar 202540min

#421: Loyalty Beyond the Cart: How United Supermarkets Gamifies Wellness and Engagement

#421: Loyalty Beyond the Cart: How United Supermarkets Gamifies Wellness and Engagement

Send a text Customer loyalty in the grocery industry is no longer just about discounts and rewards points. It is about creating meaningful connections and offering tangible value in ways that truly re...

27 Feb 202530min

#420: Leaders in Customer Loyalty: Industry Voices: Don Smith, Chief Consulting Officer at Capillary

#420: Leaders in Customer Loyalty: Industry Voices: Don Smith, Chief Consulting Officer at Capillary

Send a text Loyalty programs have evolved far beyond simple points and rewards. In an era where consumers expect hyper-personalized experiences and seamless omnichannel interactions, brands must rethi...

25 Feb 202536min

#419: How HTeaO is Brewing Emotional Loyalty Through an Elevated Iced Tea Experience

#419: How HTeaO is Brewing Emotional Loyalty Through an Elevated Iced Tea Experience

Send a text In a beverage industry dominated by coffee culture, iced tea is making a bold statement, thanks to HTeaO. The rapidly growing franchise has transformed a traditionally home-brewed beverage...

13 Feb 202529min

#418: Pizza, Play, and a Fun Pass: How Chuck E. Cheese is Winning Hearts and Wallets

#418: Pizza, Play, and a Fun Pass: How Chuck E. Cheese is Winning Hearts and Wallets

Send a text Chuck E. Cheese has been a household name in family entertainment for nearly five decades. With 560 locations across 17 countries, the brand has entertained families with children ages 2 t...

6 Feb 202524min

#417: Loyalty Live: Key Customer Loyalty Trends with Phaedon’s Katie Berndt

#417: Loyalty Live: Key Customer Loyalty Trends with Phaedon’s Katie Berndt

Send a text Loyalty is no longer just about points and perks. It is about creating authentic connections and experiences that resonate. In this edition of Loyalty Live, we spoke with Katie Berndt, Vic...

5 Feb 202520min

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