Loyalty Live: TCS on Leveraging Customer Data Platforms in Support of Loyalty Program Efforts
Send a text As brand marketers seek to comprehensively understand and use the customer data they’ve collected, one of the first considerations centers on integrating a customer data platform (CDP) int...
19 Mar 202429min
The Coca-Cola Company: Brand Refreshes Global Campaign Leveraging AI and Social Media
Send a text The Coca-Cola Company’s global initiative, the ‘Best Coke Ever?’ debate, is using artificial intelligence (AI) to create a truly unique experience for consumers and Coca-Cola fans. One of ...
18 Mar 202412min
Loyalty360 Loyalty Live | Patricia Camden and Michael Anders, EY
Send a text As today’s brands continue to seek ways to improve their customer loyalty programs, marketers and loyalty professionals are challenged to provide enhanced experiences and authentic persona...
12 Mar 202420min
Melting Pot: Inspiring and Cultivating Emotional Loyalty with Customers
Send a text The first Melting Pot restaurant, established in 1975 by businessmen Bruce Knoechel and Roy Nelson in Maitland, FL, offered a simple menu of only three items — Swiss cheese fondue, beef fo...
11 Mar 202424min
CVS Pharmacy: Evolving Customer Loyalty Programs and Creating a More Convenient Customer Experience
Send a text In 1963, Consumer Value Stores was founded in Lowell, MA, providing customers with health and beauty products. The company name changed to CVS by the end of its first year in business, and...
6 Mar 202429min
Loyalty360 Loyalty Live | Mladen Vladic, FIS
Send a text Mark Johnson, CEO of Loyalty360, spoke with Mladen Vladic, General Manager, FIS Loyalty Engagement Solutions, about looking at the holistic enterprise value of the consumer, the value in l...
5 Mar 202424min
Loyalty360 Loyalty Live | Terry O’Neil, Citi Retail Services
Send a text Customer expectations continue to evolve, and when considering a purchase — a big ticket item or even a smaller one — they often look for flexibility in payment options. Merchants and reta...
27 Feb 202423min
Bob Evans: Cultivating Emotional Loyalty by Making Customers Feel Recognized and Special
Send a text Mark Johnson, CEO of Loyalty360, spoke with Bob Holtcamp, President and CMO at Bob Evans, about leveraging a new AI-driven loyalty-and-offer solution, merging marketing and IT leadership, ...
26 Feb 202423min
