#410: Navigating Gen Z's Expectations: Fat Brands' Digital Strategy for the Mobile-First Consumer

#410: Navigating Gen Z's Expectations: Fat Brands' Digital Strategy for the Mobile-First Consumer

Send a text As the digital experience becomes a bigger and bigger part of a buyer’s journey, brands must quickly adapt to meet the evolving preferences of their customers. Nowhere is this truer than with Gen Z, a generation that expects seamless, personalized, and mobile-first experiences. Fat Brands, a global leader in franchising with over 2,300 locations and 18 brands, is making strides to capture this audience through innovative digital strategies. Understanding the Gen Z Mindset Gen Z,...

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Loyalty360 Loyalty Live | James Murphy and Sara Fefferman, Salesforce

Loyalty360 Loyalty Live | James Murphy and Sara Fefferman, Salesforce

Send a text Familiar to marketing, sales, and customer service teams globally, Salesforce supplies cloud-based solutions to support its clients’ customer loyalty and customer relationship management (...

24 Okt 202322min

Loyalty360 Loyalty Live | Ellen Green, Bounteous

Loyalty360 Loyalty Live | Ellen Green, Bounteous

Send a text For the past 20 years, Bounteous has established itself as a co-innovation partner for numerous brand clients. The company’s core mission as a technology-agnostic agency is to assist clien...

17 Okt 202314min

Adapting for Today and Tomorrow: A Q&A with Kum & Go about Building a More Agile Loyalty Program

Adapting for Today and Tomorrow: A Q&A with Kum & Go about Building a More Agile Loyalty Program

Send a text The company that would eventually become Kum & Go was founded in 1959 by Tony S. Gentle and William A. Krause in Hampton, Iowa. That first humble location in the middle of the Iowa country...

17 Okt 202326min

AIR MILES®: Creating One Exceptional Experience To Increase Customer Engagement

AIR MILES®: Creating One Exceptional Experience To Increase Customer Engagement

Send a text Thirty years ago, AIR MILES® launched its Reward Program, essentially inventing the coalition loyalty concept. Over the course of three decades, the Canadian program has pulled together ov...

13 Okt 202321min

Loyalty360 Loyalty Live | Brandon Logsdon, PDI Technologies

Loyalty360 Loyalty Live | Brandon Logsdon, PDI Technologies

Send a text PDI Technologies has decades of industry experience, gathering customer data and providing expert consulting to fuel stations for increased efficiency and profitability. Adapting to new ch...

10 Okt 202330min

Teriyaki Madness: Leveraging Technology To Create an Enhanced Customer Experience

Teriyaki Madness: Leveraging Technology To Create an Enhanced Customer Experience

Send a text Teriyaki Madness is the result of a mad passion for teriyaki that came to life for brothers Rod and Alan Arreola, and their cousin, Eric Garma, while living in Seattle, WA. As the three fi...

10 Okt 202320min

GNC Details Launch of the Newly Revamped myGNC Rewards Program

GNC Details Launch of the Newly Revamped myGNC Rewards Program

Send a text Jenna O’Connor, Director of Loyalty Marketing, has 14 years of tenure at GNC, with a focus on the member marketing strategy and management and direction of the loyalty program. She has bee...

9 Okt 202323min

Loyalty360 Loyalty Live | Kyle Clark, Mastercard

Loyalty360 Loyalty Live | Kyle Clark, Mastercard

Send a text Mastercard® has been a leader in payments since the late 1960s. Over the past decade, the company has evolved its suite of services to help customers make smarter decisions with improved o...

3 Okt 202318min

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