#410: Navigating Gen Z's Expectations: Fat Brands' Digital Strategy for the Mobile-First Consumer

#410: Navigating Gen Z's Expectations: Fat Brands' Digital Strategy for the Mobile-First Consumer

Send us a text As the digital experience becomes a bigger and bigger part of a buyer’s journey, brands must quickly adapt to meet the evolving preferences of their customers. Nowhere is this truer than with Gen Z, a generation that expects seamless, personalized, and mobile-first experiences. Fat Brands, a global leader in franchising with over 2,300 locations and 18 brands, is making strides to capture this audience through innovative digital strategies. Understanding the Gen Z Mindset Gen...

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A Touch of Madness in the Customer Experience: How Moosejaw Creates Value for Customers Through Exceptional Service

A Touch of Madness in the Customer Experience: How Moosejaw Creates Value for Customers Through Exceptional Service

Send us a textMark Johnson, CEO of Loyalty360, spoke with Eoin Comerford, CEO of Moosejaw, about the brand’s customer loyalty initiatives, how it redesigned its customer service to improve the custome...

27 Mar 202328min

Ulta Beauty at the 2023 Loyalty Expo: How to Develop Successful Loyalty Partnerships

Ulta Beauty at the 2023 Loyalty Expo: How to Develop Successful Loyalty Partnerships

Send us a text As brands seek to provide more one-to-one personalization and meaningful value for loyal guests, many look to leverage partnerships with companies that are relevant to guests’ wants and...

21 Mar 20232min

Know Your Customers: How Yesway Creates Meaningful Value through First-Party Data

Know Your Customers: How Yesway Creates Meaningful Value through First-Party Data

Send us a text Since its beginning in 2015, Yesway has focused on collecting and understanding first-party customer data. The brand focuses on building relationships with its customers through in-stor...

20 Mar 202325min

Adjusting to Customer and Market Changes: The Impact of Customer Data on Customer Loyalty Strategies

Adjusting to Customer and Market Changes: The Impact of Customer Data on Customer Loyalty Strategies

Send us a textMark Johnson, CEO of Loyalty360, spoke with Diane Eichler, Senior Vice President of Marketing at Kampgrounds of America, Inc., about the brand’s customer loyalty efforts, how it collects...

17 Mar 202325min

Crowdsourcing Loyalty: How David’s Bridal Creates Value for Customers in Low-Frequency Industries

Crowdsourcing Loyalty: How David’s Bridal Creates Value for Customers in Low-Frequency Industries

Send us a text Mark Johnson, CEO of Loyalty360, spoke with Kelly Cook, Chief Marketing & IT Officer for David’s Bridal, about the development and expansion of the Diamond Loyalty program, her experien...

15 Mar 202330min

Loyalty360 Loyalty Live | Don Smith, Brierley

Loyalty360 Loyalty Live | Don Smith, Brierley

Send us a textLoyalty360's Mark Johnson interviews Don Smith, Brierley, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

14 Mar 202330min

Empowering Customer-Facing Employees: How The Coffee Bean And Tea Leaf Baristas Personalize the Customer Experience

Empowering Customer-Facing Employees: How The Coffee Bean And Tea Leaf Baristas Personalize the Customer Experience

Send us a text By studying customer behavior, The Coffee Bean and Tea Leaf noticed the impact its baristas and brew crew had on building customer relationships and improving loyalty. Leveraging this i...

1 Mar 202316min

Loyalty360 Loyalty Live | Christopher Sandstrom, Comarch

Loyalty360 Loyalty Live | Christopher Sandstrom, Comarch

Send us a textLoyalty360's Mark Johnson interviews Christopher Sandstrom, Comarch, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

28 Feb 202313min

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