#410: Navigating Gen Z's Expectations: Fat Brands' Digital Strategy for the Mobile-First Consumer

#410: Navigating Gen Z's Expectations: Fat Brands' Digital Strategy for the Mobile-First Consumer

Send us a text As the digital experience becomes a bigger and bigger part of a buyer’s journey, brands must quickly adapt to meet the evolving preferences of their customers. Nowhere is this truer than with Gen Z, a generation that expects seamless, personalized, and mobile-first experiences. Fat Brands, a global leader in franchising with over 2,300 locations and 18 brands, is making strides to capture this audience through innovative digital strategies. Understanding the Gen Z Mindset Gen...

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Loyalty360 Loyalty Live | Don Smith, Brierley

Loyalty360 Loyalty Live | Don Smith, Brierley

Send us a textLoyalty360's Mark Johnson interviews Don Smith, Brierley, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

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Loyalty360 Loyalty Live | Tom Madden, ICF Next

Loyalty360 Loyalty Live | Tom Madden, ICF Next

Send us a textLoyalty360's Mark Johnson interviews Tom Madden, ICF Next to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

9 Nov 202112min

New Seasons Market Brings New Approach to Customer Loyalty

New Seasons Market Brings New Approach to Customer Loyalty

Send us a textLindsay McCann is the Director of Customer Loyalty and Marketing at New Seasons Market, a Portland-based grocer with 19 stores across the Pacific Northwest, with more stores opening soon...

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Build-A-Bear’s Bonus Club Now Serving Multi-Generations

Build-A-Bear’s Bonus Club Now Serving Multi-Generations

Send us a textJennifer Kretchmar and Ed Poppe are the Chief of Merchandise and Digital and Vice President of CRM, Loyalty, and Performance Marketing, respectively, of Build-A-Bear, a retailer that sel...

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Loyalty360 Loyalty Live | Laura Gardiner and Dipti Bramhandkar, Iris

Loyalty360 Loyalty Live | Laura Gardiner and Dipti Bramhandkar, Iris

Send us a textLoyalty360's Mark Johnson interviews Iris' Laura Gardiner and Dipti Bramhandkar to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

2 Nov 202123min

Cinnabon Looks to Brighter Days on the Horizon

Cinnabon Looks to Brighter Days on the Horizon

Send us a text Kendall Ware is the Chief Brand Officer for Cinnabon, the market leader among cinnamon bakeries with over 1,200 franchise locations worldwide, and Carvel, a leading provider of premium ...

2 Nov 202124min

Best Western Allows Best Loyalty Customers to “Choose Your Own Adventure”

Best Western Allows Best Loyalty Customers to “Choose Your Own Adventure”

Send us a textJay Hubbs is the Vice President of Advertising, Marketing, Innovation and Analytics at Best Western Hotels and Resorts, a worldwide hotel chain with over 4,700 establishments.Loyalty360 ...

1 Nov 202122min

Loyalty360 Loyalty Live | Zsuzsa Kecsmar, Antavo

Loyalty360 Loyalty Live | Zsuzsa Kecsmar, Antavo

Send us a textLoyalty360's Mark Johnson interviews Zsuzsa Kecsmar, Antavo to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

27 Okt 202124min

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