#410: Navigating Gen Z's Expectations: Fat Brands' Digital Strategy for the Mobile-First Consumer

#410: Navigating Gen Z's Expectations: Fat Brands' Digital Strategy for the Mobile-First Consumer

Send us a text As the digital experience becomes a bigger and bigger part of a buyer’s journey, brands must quickly adapt to meet the evolving preferences of their customers. Nowhere is this truer than with Gen Z, a generation that expects seamless, personalized, and mobile-first experiences. Fat Brands, a global leader in franchising with over 2,300 locations and 18 brands, is making strides to capture this audience through innovative digital strategies. Understanding the Gen Z Mindset Gen...

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Painting With a Twist Builds Emotional Connections Through Shared Experiences

Painting With a Twist Builds Emotional Connections Through Shared Experiences

Send us a textMark Johnson, CEO of Loyalty360, had the chance to talk with Katherine LeBlanc, Chief Marketing Officer with Painting with a Twist, the original and leading paint and sip franchise with ...

11 Des 202029min

GPM Grows Convenience Stores Loyalty Through M&A

GPM Grows Convenience Stores Loyalty Through M&A

Send us a textLoyalty360 spoke with Arie Kotler, Chief Executive Officer of GPM Investments, and Michael Bloom, Executive Vice President and Chief Merchandising and Marketing Officer of GPM, about the...

8 Des 202036min

Dave Etling of InComm InCentives on the Importance of Customer Loyalty

Dave Etling of InComm InCentives on the Importance of Customer Loyalty

Send us a textInComm InCentives is an online ordering platform that makes it easy to buy gift cards in bulk. Their customers buy bulk gift cards for numerous reasons, including corporate rewards, sale...

7 Des 202017min

Nir Patel, President, Belk

Nir Patel, President, Belk

Send us a text Loyalty360 CEO Mark Johnson had the chance to talk with Nir Patel, the President of Belk, a department store chain founded in 1888 which has nearly 300 locations today in 16 States. Pe...

18 Nov 202022min

Loyalty360 Loyalty Live Session | Carlos Dunlap, Clarus Commerce

Loyalty360 Loyalty Live Session | Carlos Dunlap, Clarus Commerce

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16 Nov 202027min

Loyalty Live Session | Challenges in Tier Management with David VanWiggeren from Drop Tank

Loyalty Live Session | Challenges in Tier Management with David VanWiggeren from Drop Tank

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16 Nov 202027min

Andy Rebhun, Vice President of Digital, El Pollo Loco

Andy Rebhun, Vice President of Digital, El Pollo Loco

Send us a text Mark Johnson, CEO of Loyalty360, spoke with Andy Rebhun, Vice President of Digital for El Pollo Loco, about the restaurant's updated rewards program and improvements they have made to p...

9 Nov 202025min

Ben Cooke, VP of Business Development & Ellen Donahue, VP of Marketing, Fleet Feet

Ben Cooke, VP of Business Development & Ellen Donahue, VP of Marketing, Fleet Feet

Send us a text Fleet Feet is a company that has been outfitting runners with the right equipment and knowledge since 1976. They have over 180 stores across the U.S. and are a category leader. Mark Joh...

6 Nov 202032min

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