#410: Navigating Gen Z's Expectations: Fat Brands' Digital Strategy for the Mobile-First Consumer

#410: Navigating Gen Z's Expectations: Fat Brands' Digital Strategy for the Mobile-First Consumer

Send a text As the digital experience becomes a bigger and bigger part of a buyer’s journey, brands must quickly adapt to meet the evolving preferences of their customers. Nowhere is this truer than with Gen Z, a generation that expects seamless, personalized, and mobile-first experiences. Fat Brands, a global leader in franchising with over 2,300 locations and 18 brands, is making strides to capture this audience through innovative digital strategies. Understanding the Gen Z Mindset Gen Z,...

Episoder(509)

Marina MacDonald, CMO, Red Roof

Marina MacDonald, CMO, Red Roof

Send a text Red Roof has been a mainstay in the lodging industry in the U.S. for about 50 years, and has a full suite of affordable brands to choose from. Mark Johnson from Loyalty360 had the chance t...

22 Sep 202024min

Loyalty Live Session | Karen Szarvas, Sr. Director of Customer Loyalty and Partnerships, The Vitamin Shoppe

Loyalty Live Session | Karen Szarvas, Sr. Director of Customer Loyalty and Partnerships, The Vitamin Shoppe

Send a text Loyalty360 Loyalty Live Interview: Loyalty360's Mark Johnson interviews with The Vitamin Shoppe's Karen Szarvas to discuss customer loyalty/CX trends and the changing industry landscape. ...

21 Sep 202021min

Loyalty Live Session | Bindu Gupta, Loyalty & Marketing Strategist, Comarch

Loyalty Live Session | Bindu Gupta, Loyalty & Marketing Strategist, Comarch

Send a text Loyalty360 Loyalty Live Interview: Loyalty360's Mark Johnson interviews with Comarch's Bindu Gupta to discuss customer loyalty/CX trends and the changing industry landscape. Loyalty360 is...

17 Sep 202015min

Tom Nichols, Author, The Death of Expertise Pt. 2

Tom Nichols, Author, The Death of Expertise Pt. 2

Send a text Tom Nichols could impress anyone by the fact that he is a five-time Jeopardy! champion, and ranks as one of the best who has played the TV game. Add to it that he is a professor of Nationa...

17 Sep 202025min

Patrick Stewart, CEO, Apricot Lane Boutiques

Patrick Stewart, CEO, Apricot Lane Boutiques

Send a text Patrick Stewart is CEO of Apricot Lane Boutiques, which has 75 locations throughout the U.S. and growing. He has an extensive career in retailing, and came to Apricot Lane in 2018 after a ...

16 Sep 202029min

Tom Nichols, Author, The Death of Expertise

Tom Nichols, Author, The Death of Expertise

Send a text Tom Nichols could impress anyone by the fact that he is a five-time Jeopardy! champion, and ranks as one of the best who has played the TV game. Add to it that he is a professor of Nationa...

15 Sep 202025min

Dorothy Dowling, SVP and Chief Marketing Officer, Best Western

Dorothy Dowling, SVP and Chief Marketing Officer, Best Western

Send a text Best Western® Hotels and Resorts launched its SureStay Hotel Group® just four years ago, but the brand was named No. 1 in the economy segment in the J.D. Power 2020 North America Hotel Gue...

10 Sep 202036min

Loyalty Live Session | Sue Frech, Co-Founder and CEO, Vesta

Loyalty Live Session | Sue Frech, Co-Founder and CEO, Vesta

Send a text Loyalty360's Mark Johnson interviews with Vesta's Sue Frech to discuss customer loyalty/CX trends and the changing industry landscape. A few topics Mark and Sue discuss: What is one bran...

10 Sep 202021min

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