#410: Navigating Gen Z's Expectations: Fat Brands' Digital Strategy for the Mobile-First Consumer

#410: Navigating Gen Z's Expectations: Fat Brands' Digital Strategy for the Mobile-First Consumer

Send us a text As the digital experience becomes a bigger and bigger part of a buyer’s journey, brands must quickly adapt to meet the evolving preferences of their customers. Nowhere is this truer than with Gen Z, a generation that expects seamless, personalized, and mobile-first experiences. Fat Brands, a global leader in franchising with over 2,300 locations and 18 brands, is making strides to capture this audience through innovative digital strategies. Understanding the Gen Z Mindset Gen...

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Loyalty Live Session | Lonnie Mayne, Founder and CEO, Red Shoes Living

Loyalty Live Session | Lonnie Mayne, Founder and CEO, Red Shoes Living

Send us a text Loyalty360 is hosting speakers weekly in a live stream format, featuring conversations on customer loyalty and experience news, trends, insights, and opportunities for marketers. This w...

7 Jul 202026min

Rupa Rajopadhye, VP of Marketing Services, Iris

Rupa Rajopadhye, VP of Marketing Services, Iris

Send us a text In the Loyalty360 Thought Leadership series, we talk to the leaders in customer, channel, and brand loyalty about the technology that impacts brands' ability to drive unique experiences...

17 Jun 202020min

Carlos Dunlap-Beard, VP of Loyalty Solutions, Clarus Commerce

Carlos Dunlap-Beard, VP of Loyalty Solutions, Clarus Commerce

Send us a text In the Loyalty360 Thought Leadership series, we talk to the leaders in customer, channel, and brand loyalty about the technology that impacts brands' ability to drive unique experiences...

17 Jun 202020min

Melissa West, Director of Product Solutions, PDI

Melissa West, Director of Product Solutions, PDI

Send us a text In the Loyalty360 Thought Leadership series, we talk to the leaders in customer, channel and brand loyalty about the technology that impacts brands' ability to drive unique experiences ...

16 Jun 202017min

Alicia Mowder, Head of US Marketing at Circle K

Alicia Mowder, Head of US Marketing at Circle K

Send us a text When it comes to best-in-class customer loyalty and experience, some famous brands and industries come to mind immediately. A favorite retailer, restaurant, airline, hotel chain – the l...

15 Jun 202025min

Marti Beller, President, Kobie Marketing

Marti Beller, President, Kobie Marketing

Send us a textIn the Loyalty360 Thought Leadership series, we talk to the leaders in customer, channel and brand loyalty about the technology that impacts brands' ability to drive unique experiences a...

1 Jun 202027min

Susan Frech, Co-Founder and CEO, Social Media Link

Susan Frech, Co-Founder and CEO, Social Media Link

Send us a textIn this Loyalty360 Thought Leadership video, we sit down with Susan Frech, Co-Founder and CEO of Social Media Link. In this series, we talk to the leaders in customer, channel and brand ...

1 Jun 202015min

Christian Selchau-Hansen, CEO, Formation

Christian Selchau-Hansen, CEO, Formation

Send us a textIn the Loyalty360 Thought Leadership series, we talk to the leaders in customer, channel and brand loyalty about the technology that impacts brands' ability to drive unique experiences a...

1 Jun 202022min

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