639: Automatically Find New Facebook Audiences with Colette Nataf

639: Automatically Find New Facebook Audiences with Colette Nataf

Today's guest went from managing user acquisition at MileIQ to building an AI powered growth engine that automatically creates new Facebook interest groups and Google keywords. You will discover the building blocks you need before you should advertise, what colors work the best in Facebook ads and how they drove 26% of new purchases for Petoton.

Colette Nataf is the CEO at Lightning AI.

Episoder(993)

How the Gaming Ecosystem is Approaching Growth in 2023

How the Gaming Ecosystem is Approaching Growth in 2023

Gaming has always been on the bleeding edge of acquisition innovation for the mobile app ecosystem. In this panel discussion (moderated by Steve P. Young), growth experts from leading gaming companie...

20 Jun 202332min

Unlocking Early Stage Mobile App Growth

Unlocking Early Stage Mobile App Growth

In this video, we explore several crucial topics that can significantly impact the growth of your mobile app. From finding product-market fit to the myth of the silver bullet to focusing on the work ...

19 Jun 20231h 2min

Copy This $6M App Monetization Strategy

Copy This $6M App Monetization Strategy

Discover what I believe is the best way to monetize a subscription app and the numbers behind each one of my hypotheses. We discuss why it's important to offer a discount during the first-time user e...

13 Jun 202316min

Mastering Holistic App Marketing: User Acquisition, ASO, Monetization, and the Impact of ATT

Mastering Holistic App Marketing: User Acquisition, ASO, Monetization, and the Impact of ATT

In this video, we explore the concept of holistic app marketing, emphasizing the interconnection between user acquisition, app store optimization (ASO), monetization, and the impact of Apple's App Tra...

12 Jun 20231h 2min

The Power of a $5 Upsell and the Art of Maximizing Conversions

The Power of a $5 Upsell and the Art of Maximizing Conversions

In this eye-opening video, we delve into the secret to skyrocketing revenue by leveraging a simple $5 upsell strategy. Join us as we uncover the untapped potential hiding within your business and lear...

5 Jun 202354min

App Monetization Masterclass

App Monetization Masterclass

In this video, we'll explore effective techniques to optimize your pricing page and boost revenue. Learn how to build up anticipation, create compelling paywalls, and implement successful discounting...

29 Mai 20231h 5min

App Store Optimization Keyword Research (6-Figure Case Study)

App Store Optimization Keyword Research (6-Figure Case Study)

Discover the keyword research strategy that led to a 6-figure app business. In this video, we delve into an intriguing case study that unveils the keyword research strategy responsible for catapulting...

24 Mai 202311min

7-Figure App Exit: A Guide to Selling Your App

7-Figure App Exit: A Guide to Selling Your App

In this exciting video, we delve into the world of app entrepreneurship and discuss the thrilling journey of selling your app business for a staggering seven figures. If you've ever dreamed of turning...

22 Mai 20231h 19min

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