639: Automatically Find New Facebook Audiences with Colette Nataf

639: Automatically Find New Facebook Audiences with Colette Nataf

Today's guest went from managing user acquisition at MileIQ to building an AI powered growth engine that automatically creates new Facebook interest groups and Google keywords. You will discover the building blocks you need before you should advertise, what colors work the best in Facebook ads and how they drove 26% of new purchases for Petoton.

Colette Nataf is the CEO at Lightning AI.

Episoder(994)

Admob Mediation

Admob Mediation

Admob MediationMediation is a feature of AdMob that helps you manage all of the ad sources you use to serve ads to your apps in one place. Using mediation, you can send incoming ad requests to multip...

7 Sep 202216min

How to Calculate & Increase Lifetime Value

How to Calculate & Increase Lifetime Value

Did you know that an increase of only 5% in customer retention may raise profitability by 95%?* Figuring out your customers' lifetime value (LTV) is a vital step to increasing your profitability. You ...

5 Sep 20221h 4min

This A/B Test Led to a 269% Increase in App Revenue

This A/B Test Led to a 269% Increase in App Revenue

We all know that having a trial on your onboarding paywall increases conversions and revenue. However, do you need to offer a trial once someone is in your app and using it? Joining me is an App Maste...

30 Aug 202210min

Game Monetization Tips

Game Monetization Tips

Discover THE strategies that help you earn more money from your mobile games. Learn: - The most important thing to look for when you are trying to monetize your game - How to balance game design and m...

29 Aug 20221h 16min

Chatbot Marketing to Decrease Complaints & Improve Product

Chatbot Marketing to Decrease Complaints & Improve Product

Discover the best practices for chatbot marketing and automation and the Modern Support Journey philosophy. Rapid scale can make it tough for an app publisher to keep up with user support. Without aut...

24 Aug 202217min

3 Things Your Marketing is Missing

3 Things Your Marketing is Missing

In part 2 of our live stream with Florian Gleißner, you will discover the 3 things your marketing might be missing. #1: Know you KPIs #2: Marketing funnel You'll have to listen to hear #3. Also, we a...

22 Aug 202226min

How to Set-Up a Mobile CRM

How to Set-Up a Mobile CRM

Discover how to setup a mobile CRM and how to use it to increase your retention and monetization. Plus, you'll learn the 3 important stages of a mobile CRM. Florian Gleißner is the Marketing Manager a...

22 Aug 202227min

Product Market Fit: The Simple Way to Find It

Product Market Fit: The Simple Way to Find It

Discover a simple strategy you can use to find product market fit and the questions you should ask your users that will lead you to optimize your features. Helpshift Feedback+ https://www.helpshift.co...

17 Aug 202216min

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