641: How to Hack PR with Jake Ellenburg

641: How to Hack PR with Jake Ellenburg

Coming up is a presentation from our App Masters Connect event in Santa Monica where you will discover how Jake Ellenburg, CMO at XMode, drove millions of downloads for Drunk Mode primarily through press. Listen to why "Not Porn" was his favorite subject line, how he hacked LinkedIn to get connected to reporters and why you should NOT land all your desired press at once.

Jake Ellenburg is the CMO at XMode.

Episoder(991)

The Shortcut to Scale: The Distribution First Mindset

The Shortcut to Scale: The Distribution First Mindset

We’ve all been told the same story: build a great product, and success will follow. But history tells a different tale. The truth is, most great products never make it—not because they weren’t good en...

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From The Big Bang Theory to App Founder

From The Big Bang Theory to App Founder

What happens when Raj trades cosmic conversations for app ideas and startups? In this episode, we’re joined by Kunal Nayyar, best known for his role as Raj in The Big Bang Theory. Today, he’s here not...

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The Apple Controversy: Apps Gone Free & Indie App Santa Removal Explained

The Apple Controversy: Apps Gone Free & Indie App Santa Removal Explained

In this emergency video, Steve shared his take on the Apple controversy surrounding Apps Gone Free campaigns. Indie developers are struggling to grow apps while Apple cracks down, but Steve explains h...

21 Okt 202513min

How He Scaled His App Portfolio to $868K ARR (as a Solo Founder)

How He Scaled His App Portfolio to $868K ARR (as a Solo Founder)

In this episode, we’re joined once again by Alim Charaniya — 4x founder, former Head of Mobile at PrizePicks, and now the brains behind Ambitious Labs.Last time, Alim shared how he builds and validate...

18 Okt 20251h 7min

App Growth Benchmarks 2025: Trends & Data Every UA Manager Must Know

App Growth Benchmarks 2025: Trends & Data Every UA Manager Must Know

The new Appsflyer 2025 App Marketing Benchmarks report is out — and it’s packed with insights every UA manager needs.In this video, Steve P. Young breaks down the key data so you can see exactly how y...

14 Okt 202510min

The Growth Formula Nobody Talks About: Retention + ARPU Beats Acquisition

The Growth Formula Nobody Talks About: Retention + ARPU Beats Acquisition

In this episode, we’re joined by Michael Rotella, a product leader who’s helped brands like Weight Watchers, Verizon, and top startups build high-retention, high-ARPU apps that turn downloads into lif...

11 Okt 20251h 14min

Copy This Meta Ads Strategy to Scale Your Web2App Campaigns (Part 2/2)

Copy This Meta Ads Strategy to Scale Your Web2App Campaigns (Part 2/2)

In part 2 of this Meta Ads for Web2App campaigns series, Steve P. Young and Igor Lyubimov, CEO at web2wave, share how to optimize and scale Web2App campaigns without wasting money.You’ll discover:✅ Th...

7 Okt 202522min

This Founder Bootstrapped to $200K/month in a Competitive Market

This Founder Bootstrapped to $200K/month in a Competitive Market

Discover how to grow an app from zero to $200K/month without outside funding. Today’s guest is Desmond Ho, founder of LifeReset.com. He bootstrapped his app from $0 to $200K/month by mastering marketi...

4 Okt 20251h 19min

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