687: Calm’s Director of UA, Matt Horiuchi, on Ad Strategies That Retain Users
App Marketing by App Masters1 Okt 2018

687: Calm’s Director of UA, Matt Horiuchi, on Ad Strategies That Retain Users

We've got an action packed episode with the Director of User Acquisition at Calm, Matt Horiuchi. You are going to discover ad strategies that actually retain users, why high production value is not that important in video ads and how to make sure you have the right attribution in place when running influencer marketing campaigns.

Matt Horiuchi is the Director of User Acquisition at Calm.

Episoder(978)

622: How to Revive an App with Craig Briggs

622: How to Revive an App with Craig Briggs

Coming up is a coaching call with someone who waited to do the marketing after the app had launched. We discuss app revival strategies, design changes, how to name your app and different growth hacks. Craig Briggs is the founder of Rice Burger Labs.

8 Feb 201816min

Influencer Marketing on Instagram vs musical.ly vs Snapchat

Influencer Marketing on Instagram vs musical.ly vs Snapchat

I'm going to share my thoughts on whether you should be using influencer marketing on Instagram versus musical.ly versus Snapchat. I'll share with you why I believe Snapchat is the best and most underpriced platform. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/tn_BMr0mn8s

7 Feb 20185min

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