How to Change From In-App Purchases to Subscriptions

How to Change From In-App Purchases to Subscriptions

Want to know how to go from a one-time in-app purchase model to a subscription based app?

In this video, Sarah Boland, Founder & CEO at Life Lapse, will share how:

- How she knew that a one-time in app purchase wasn't a sustainable business model?

- Whether a monthly and annual subscription was more popular?

- Other strategies that she implemented to get conversion rates from 1% to 6%?

Watch Video on YouTube and Subscribe to our Channel:
https://www.youtube.com/watch?v=t4O8rEg-0tk

Episoder(967)

683: Live Ops Strategies for Mobile Games with Oliver Kern

683: Live Ops Strategies for Mobile Games with Oliver Kern

Coming up today's guest is the Chief Commercial Officer at Lockwood Publishing, the creator of the virtual 3D world AVAKIN LIFE. We do a complete deep dive on live ops for games and examples that would work even for casual games. Also, he shares his thoughts on why indie devs are the future of the app economy. Oliver Kern is the Chief Commercial Officer at Lockwood Publishing, the creator of the virtual 3D world AVAKIN LIFE. Next to that, he is board advisor for a number of mobile games companies and mentor at Game Founders.

17 Sep 201832min

How to Spy on Your Competitor’s Ads

How to Spy on Your Competitor’s Ads

You're going to discover two simple and FREE ways to let you spy on your competitors' ads. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/2EW74xKgzTc

14 Sep 20188min

682: How to Make Money with Android Games with Nawfiljan C

682: How to Make Money with Android Games with Nawfiljan C

Coming up is a coaching call with a game developer. We talk about how to grow organic downloads for casual games, how to monetize using ads and why studying the top free games is so important when trying to find success. Nawfiljan C is the creator of Zombie Eater.

13 Sep 201825min

Analyzing an App Making $2M a Month

Analyzing an App Making $2M a Month

We are going to dissect an app that is making over $2 million dollars a month. You are going to discover their monetization strategy and how they limit their features to get more app subscribers. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/8BhaM2A1f5s

11 Sep 20187min

681: Pillars of a Successful Game Launch with Matej Lancaric

681: Pillars of a Successful Game Launch with Matej Lancaric

Today's guest is the Former Head of Mobile Marketing at Pixel Federation, makers of top games such as Diggy's Adventure and Seaport. You will discover the soft launch process that has led the company to tremendous success, what new ad formats are working today and how they managed to find success on the Amazon platform. Matej Lancaric is the Head of Mobile Marketing at Pixel Federation

10 Sep 201835min

How to Perform Market Research for an App

How to Perform Market Research for an App

Want to know how to do market research for your app idea? Well, I'm going to save you a ton of time and money by showing you a simple process to valid your app idea before you even build to ensure there's a big enough market for it. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/tmKgScpQBZs

6 Sep 201810min

680: An Intro to Programmatic Advertising with Kristy Barger of MoPub

680: An Intro to Programmatic Advertising with Kristy Barger of MoPub

Are you like me and new to the world of programmatic advertising? Well today's guest is the Sr. Programmatic Demand Lead at MoPub by Twitter and she shares what is programmatic advertising, emerging ad formats and why native advertising is the one thing that you should be focusing on. Kristy Barger is the Sr. Programmatic Demand Lead at MoPub by Twitter.

6 Sep 201821min

How to Find a Mobile Games Publisher

How to Find a Mobile Games Publisher

You're going to discover a simple way that you can use to find the right mobile games publisher to help you hit the top charts. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/gySf7-jQxzQ

4 Sep 20185min

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