KPI for Mobile Apps LIVE with Steve P. Young & Chuka Ikokwu

KPI for Mobile Apps LIVE with Steve P. Young & Chuka Ikokwu

Join us live every Friday at 9am PST on YouTube!

Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue.

Get your app audited.

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Wish you had a data scientist on your team? Well, this is the next best thing! We will be breaking down the KPIs that you should be focused on while building and growing your mobile app.

This week our special guest is Chuka Ikokwu, Founder at DIVERCITY.

Topics covered:

  • The analytics you should look at when running UA
  • How to increase your app's retention
  • Do "starter packs" work in increasing retention?
  • What is the most important metric for education apps?
  • Is Firebase analytics good for mobile apps?
  • Advice on how you can start your own startup
  • Do lower in-app purchases make users purchase more?
  • Does running ads in cheaper countries affect the rankings in the US?

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Check out our app marketing agency.

Follow us:

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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Episoder(1015)

The Experiments That Made Hily a 40M+ User App

The Experiments That Made Hily a 40M+ User App

In this episode, we’re joined by Liubomyr Pivtorak, Chief Product Officer at Hily, one of the world’s fastest-growing dating apps with over 40 million users worldwide.Liubomyr has spent the last 10 ye...

31 Jan 1h 13min

This Simple Note-Taking App Makes $20K / Month (and How You Can Build Your Own)

This Simple Note-Taking App Makes $20K / Month (and How You Can Build Your Own)

Most app founders overcomplicate things. This Notepad app? It makes $20,000/month with a design straight out of 2013. 😳In this video, Steve P. Young breaks down why simple apps still win — and how di...

27 Jan 12min

How a Solo Founder Built a $30K/Month App with 5.2M Installs

How a Solo Founder Built a $30K/Month App with 5.2M Installs

In this episode, we’re joined by one of our community members, John McEvoy, founder of Momego, the worldwide transit tracking app with over 5.2 million installs and 400,000 daily active users, built e...

24 Jan 1h 30min

Watch This Before Building Your App (Build a Profitable MVP)

Watch This Before Building Your App (Build a Profitable MVP)

If you’re building your first app — watch this before you write another line of code.In this video, Steve P. Young reveals:✅ The #1 mistake app founders make when building their first app✅ The simples...

20 Jan 12min

App Growth Secrets for 2026 “They” Don’t Want You to Know

App Growth Secrets for 2026 “They” Don’t Want You to Know

Discover the app marketing strategies that actually work in 2026, from ASO and paid acquisition to creative testing and retention hacks that are driving real ROI today.In this session, Steve P. Young,...

17 Jan 1h 10min

The Businesses I Started Before App Masters

The Businesses I Started Before App Masters

Before App Masters became a leading app marketing agency, I built a LOT of businesses that went absolutely nowhere. 😅In this video, I’m pulling back the curtain and sharing all the failed businesses,...

13 Jan 16min

How LingQ Scaled to Millions with Zero Ad Spend

How LingQ Scaled to Millions with Zero Ad Spend

In this episode, discover the app marketing strategies that helped LingQ scale to millions of users with zero ad spend. We are joined by Mark Kaufmann, Co-Founder and CEO of LingQ, to reveal exactly h...

10 Jan 53min

How Building a Community Took Me from Side Hustles to 7 Figures

How Building a Community Took Me from Side Hustles to 7 Figures

How do you go from endless side projects to building a 7-figure business you love?The answer isn’t a marketing hack, or even an app idea — it’s community.In this video, Steve P. Young takes you behind...

6 Jan 26min

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