812: Framework for Scaling New Growth Channels with Shoji Ueki

812: Framework for Scaling New Growth Channels with Shoji Ueki

Coming up is an interview from our first virtual summit from July 2018 with then Senior Director of Growth Marketing at SeatGeek, Shoji Ueki. You will discover how to find new growth channels, the framework for scaling that new channel and a better understanding of how your marketing efforts drive value to your company.

Shoji Ueki is currently the VP of Marketing at Grailed. When we did this interview he was the Senior Director of Growth Marketing at SeatGeek.

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SPONSORS

SocialPeta is the world’s leading advertisement creative spy and analysis platform, dedicated to offering top ads creative and marketing strategy for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta focuses on Ad Intelligence, Cost Intelligence, and Ad Creatives. SocialPeta has more than 200 enterprise clients including Google, Supercell, Fun Plus, Bigo Live and 37games.

Checkaso is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.

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Twitter: @stevepyoung
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Episoder(988)

App Store Optimization in 2021 - Brand Strategy (Part 4/6)

App Store Optimization in 2021 - Brand Strategy (Part 4/6)

You will discover the tools I use to come up with a brand strategy that will drive long-term organic downloads. You can watch this video: https://youtu.be/a6UagdyZ1Go Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training *************** Get your app audited: http://www.appmasters.com/audit *************** SPONSORS Want to double your downloads using ASO? Check out App Masters Academy dot com to discover our EXACT ASO strategies to grow your downloads. That's Appmastersacademy.com B7DEV.com is the one-stop shop for all your app development needs. They can help you with design, development and even marketing. Plus, they are offering an exclusive discount just for the App Masters community. Check them out at B7Dev.com *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

25 Jan 20217min

How to Optimize Your Subscription Apps

How to Optimize Your Subscription Apps

This week is you will discover how to launch, scale, and optimize your mobile app subscription business. Our guest is Dan Burcaw, Co-Founder at Nami ML, a company focused on helping app developers start and grow mobile subscription businesses. Nami has assembled the world’s first machine learning dataset designed to accelerate subscription revenue. With over 1 Billion data points collected, Nami’s algorithm is trained to find and convert likely subscriptions. Nami ML: http://www.namiml.com/ Topics Covered 03:34 What mistakes do developers make when offering subscriptions? 05:11 Pricing page optimization why 07:18 How do you fight subscription fatigue on the Play store? 12:12 How does having a lifetime plan impact subscription revenue? 16:40 How can developers increase the lifetime value 21:40 What are currently the best subscription options for games 22:53 Journal It App Audit 43:09 Decision Maker App Audit 48:29 Wonderful World App Audit SPONSORS From Apple Features to ASO to influencer marketing, you will learn all the tools and tactics to make it in the app space. Learn more Appmastersacademy.com B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

21 Jan 202157min

App Store Optimization in 2021 - Keyword Research (Part 3/6)

App Store Optimization in 2021 - Keyword Research (Part 3/6)

In part three of our ASO course, we're going to talk about one of the most important pieces of the ASO puzzle. And that is Keyword Research You can watch this video: http://youtu.be/WKGez5L-JaQ Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training *************** Get your app audited: http://www.appmasters.com/audit *************** SPONSORS Want to double your downloads using ASO? Check out App Masters Academy dot com to discover our EXACT ASO strategies to grow your downloads. That's Appmastersacademy.com B7DEV.com is the one-stop shop for all your app development needs. They can help you with design, development and even marketing. Plus, they are offering an exclusive discount just for the App Masters community. Check them out at B7Dev.com *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

20 Jan 202117min

819: How Community Building Leads to Growth with Itamar Rogel

819: How Community Building Leads to Growth with Itamar Rogel

Today's guest is Itamar Rogel, Co-Founder and Chief Product Officer at Affogata. You will discover why building a community is a multiplier to your game's retention and growth. Plus, he shares how to sift through user feedback and how you can zoom in on the most relevant piece of feedback. Itamar Rogel is the Co-Founder and Chief Product Officer at Affogata. Show Mentions - Fav app: Trello SPONSORS From Apple Features to ASO to influencer marketing, you will learn all the tools and tactics to make it in the app space. Learn more Appmastersacademy.com B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

19 Jan 202135min

App Store Optimization in 2021 - ASO Factors (Part 2/6)

App Store Optimization in 2021 - ASO Factors (Part 2/6)

In part two of our free ASO training, we're going to talk about all the different factors that go in to your keyword rankings. You can watch this video:https://youtu.be/AHvGCwtCCTo Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training *************** Get your app audited: http://www.appmasters.com/audit *************** SPONSORS Want to double your downloads using ASO? Check out App Masters Academy dot com to discover our EXACT ASO strategies to grow your downloads. That's Appmastersacademy.com B7DEV.com is the one-stop shop for all your app development needs. They can help you with design, development and even marketing. Plus, they are offering an exclusive discount just for the App Masters community. Check them out at B7Dev.com *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

18 Jan 202113min

Indie Success Stories From 2020

Indie Success Stories From 2020

This week we are celebrating the success of our fellow indie developers within the App Masters community. You will hear how they've been able to achieve success despite a crazy 2020. Topics Covered: 02:30 - How Geometry Solver 92X revenue 24:11 - How Peaceful Parent Messenger landed press coverage on launch 41:58 - Google Play ASO tricks and tips from Free Music Player app You can watch this video: https://youtu.be/wDe5AkIwypg Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training *************** Get your app audited: http://www.appmasters.com/audit *************** SPONSORS Want to double your downloads using ASO? Check out App Masters Academy dot com to discover our EXACT ASO strategies to grow your downloads. That's Appmastersacademy.com B7DEV.com is the one-stop shop for all your app development needs. They can help you with design, development and even marketing. Plus, they are offering an exclusive discount just for the App Masters community. Check them out at B7Dev.com *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

14 Jan 202158min

App Store Optimization in 2021 - What is ASO? (Part 1/6)

App Store Optimization in 2021 - What is ASO? (Part 1/6)

What is App Store Optimization or ASO? Do we really need another acronym? In this video, I take you back to the basics of ASO -- what it is and why you need it. Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training *************** Get your app audited: http://www.appmasters.com/audit *************** SPONSORS For just one low monthly price, you will discover our greatest growth hacks to driving massive downloads. Learn more on Appmastersacademy.com *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

13 Jan 20216min

818: The Facebook Retargeting Campaign That Drives Revenue with Michael Durst

818: The Facebook Retargeting Campaign That Drives Revenue with Michael Durst

If you want to drive more app revenue through Facebook you will want to listen to this episode. Today's guest will share the step-by-step guide on how to start Facebook advertising and how to retarget users to get them to subscribe to your app. Plus, how to build an audience on Instagram and transition them into app users, the TWO clever ways he's getting more App Store reviews, and the email marketing strategies that are crushing it for his app. Michael Durst is the Co Founder of OOMPH Show Mentions - Fav app: Photoshop Express: (iTunes | Google Play) *************** SPONSORS For just one low monthly price, you will discover our greatest growth hacks to driving massive downloads. Learn more on Appmastersacademy.com *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

12 Jan 202141min

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