Successfully Changing From Paid Apps to Subscriptions

Today’s guest is Simon Alex Bérubé, Founder of BetterSleep (previously Relax Melodies). He shares how he bootstrapped the app to over 60 million downloads and led the company to a successful sale to T...

15 Apr 20241h 13min

Dive into the intricacies of campaign optimization as we explore strategies to attract the most valuable users. Discover how prioritizing high-value users impacts your cost per install (CPI) and unloc...

9 Apr 20249min

Dive into the world of Google Play apps with Rafath Hajira, Yash Gupta, and Dheeraj Sharma, App Growth Leaders from App Masters. In this exclusive session, these seasoned experts will unveil the hidd...

8 Apr 20241h 36min

Unlock the potential of User-Generated Content (UGC) with insights from an industry expert. In this video, delve into the core elements that elevate UGC ads to top-performing status, providing valuabl...

2 Apr 202414min

Yash Gupta, Lead App Growth expert at App Masters shares another round of ASO and ASA tricks that you can use if you are on a budget. You will discover: The localization that works just as well as the...

1 Apr 20241h 38min

Looking for ways to increase your revenue without breaking the bank? While user acquisition often comes with a price tag, conversion rate optimization (CRO) focuses on making data-driven psychological...

26 Mar 202420min

Ready to skyrocket your app installs? Join our exclusive live stream where we unveil the 10-step approach to making meta ads work for app installs. Dive into a comprehensive guide designed to transfo...

25 Mar 20241h 16min

Discover how the renowned NBA team, the Timberwolves, boosted their open rates by an impressive 60% through the implementation of custom emojis. Dive into the video to explore: Understanding Custom E...

19 Mar 202410min