837: The Best Performing Ad is Influencer Content with Jen Donahoe

837: The Best Performing Ad is Influencer Content with Jen Donahoe

Jen Donahoe is a Marketing and Growth Lead at Riot Games.

With well over a decade in the gaming industry at EA, Zynga, and Scopely, Jen joined Riot Games, makers of League of Legends in 2019, and proceeded to launch Riot’s first mobile game, Teamfight Tactics, in March 2020.

You will discover:
- How influencer content is outperforming other forms of ads
- How to measure influencer marketing
- The biggest bang for your buck
- How to approach soft launch and what metrics are most important
- How to build a growth Hacking team
- Twitch vs YouTube

Show Mentions

- Famebit
- SurveyMonkey
- Episode 826: Jordan Blackman
- Adobe Spark
- Fav app: Levels

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Get your app audited: http://www.appmasters.com/audit

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SPONSORS

CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io..

We all have developer horror stories. From language barriers to bad code to developing on time. That's why I recommend using B7Dev.com. They are affordable, fast and more importantly trust worthy. Go to B7Dev.com

For one monthly flat rate, we will help you increase your downloads using ASO and you have access to our design team to optimize your screenshots and icons. We have some amazing customer success stories so go learn more at ASO Masters.

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Follow us:

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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Episoder(1004)

7-Figure App Exit: 2 Secrets to Acquisition & Engagement (Part 1)

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App Exit: How to Maximize Your Valuation

App Exit: How to Maximize Your Valuation

Is it time to exit your mobile app? Today, we are joined by Charlie Ryan, the founder of AppFlip, an M&A firm specializing exclusively in buying and selling mobile apps. Charlie isn't just an app enth...

27 Mai 202459min

Subscription Secrets: Trial Cancellations & Localized Pricing

Subscription Secrets: Trial Cancellations & Localized Pricing

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Strategies to sell your cash-generating app

Strategies to sell your cash-generating app

Struggling to decide what to do with your profitable app? This video unveils proven strategies to help you sell it for the maximum value. Unlock the full potential of your app's success! 🚀📈 You can ...

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How to Track Website Events with Google Tag Manager

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The 10-Step Guide to Meta Ads Creative Testing

The 10-Step Guide to Meta Ads Creative Testing

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7 Mai 202410min

How to Run TikTok Ads With a Small Budget

How to Run TikTok Ads With a Small Budget

Don’t have a big budget but want to get TikTok ads to work for you? You will discover how our guest managed to get his first 500 users profitably with TikTok and NO ASO! In addition, you will discove...

6 Mai 20241h 15min

Little Known App Growth Strategies for Indie Developers

Little Known App Growth Strategies for Indie Developers

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30 Apr 202414min

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