837: The Best Performing Ad is Influencer Content with Jen Donahoe

837: The Best Performing Ad is Influencer Content with Jen Donahoe

Jen Donahoe is a Marketing and Growth Lead at Riot Games.

With well over a decade in the gaming industry at EA, Zynga, and Scopely, Jen joined Riot Games, makers of League of Legends in 2019, and proceeded to launch Riot’s first mobile game, Teamfight Tactics, in March 2020.

You will discover:
- How influencer content is outperforming other forms of ads
- How to measure influencer marketing
- The biggest bang for your buck
- How to approach soft launch and what metrics are most important
- How to build a growth Hacking team
- Twitch vs YouTube

Show Mentions

- Famebit
- SurveyMonkey
- Episode 826: Jordan Blackman
- Adobe Spark
- Fav app: Levels

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Get your app audited: http://www.appmasters.com/audit

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SPONSORS

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For one monthly flat rate, we will help you increase your downloads using ASO and you have access to our design team to optimize your screenshots and icons. We have some amazing customer success stories so go learn more at ASO Masters.

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Follow us:

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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Episoder(1004)

How to Increase AdMob eCPM for New Apps (Part 1/3)

How to Increase AdMob eCPM for New Apps (Part 1/3)

Discover the best practices to incorporate AdMob as a brand new app: - The two ad strategies that you should be testing - The two things you must avoid - The 4 ad formats that you should have when lau...

25 Mai 202212min

The Biggest Factor for Keyword Rankings

The Biggest Factor for Keyword Rankings

In part 2 of our live stream with Natalie Drozd, UA Lead at Fabulous, you will discover the biggest factor(s) the algorithm uses for keyword rankings. Also, we talk about in-app events and their impa...

24 Mai 202248min

Black Hat ASO 2022

Black Hat ASO 2022

Discover the black hat ASO strategies that are working in 2022. Are they worth the risk? What's the best approach to ""hide"" that you are running these strategies? Also, you'll discover the tricks to...

23 Mai 202245min

Which Onboarding Increased Sales by 102% (UI / UX Case Study)

Which Onboarding Increased Sales by 102% (UI / UX Case Study)

Discover how a simple UI / UX change to the onboarding (welcome flow) increased sales by 102%. Can you guess which test won? Download the app: https://apps.apple.com/app/id985365789 http://spiritualm...

18 Mai 20226min

Marketing Budget Allocation for Mobile Apps

Marketing Budget Allocation for Mobile Apps

In part 2, you will discover the proper marketing budget allocation and channels to grow your mobile apps. You will also discover: - A reasonable minimum marketing spend - The smart way to respond to ...

17 Mai 20221h

How User-Generated Content Ads Increase Installs by 30%

How User-Generated Content Ads Increase Installs by 30%

Discover why user-generated content ads are outperforming your overpriced agency-produced creatives. We will break down a case study where user-generated ads saw a CTR (click-through rate) uplift of 2...

16 Mai 202218min

How to Fix AdMob Invalid Traffic / Activity

How to Fix AdMob Invalid Traffic / Activity

In order to be able to appeal an AdMob invalid traffic or activity suspension, you must understand the causes for such a penalty. You will discover what KPIs Google is monitoring in your AdMob accoun...

11 Mai 202219min

Why You Should NOT Use Social Media for Customer Service

Why You Should NOT Use Social Media for Customer Service

In part 2 of our live stream with Eric Vermillion, you will discover how to use chat automation to generate more app store reviews and why you should NOT use social media to provide customer service. ...

10 Mai 202245min

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