Facebook Ads for Beginners

Facebook Ads for Beginners

Today's guest is Gina Kwong who runs Mobile Growth at Electronic Arts (EA). She focuses on global growth for EA’s mobile titles and has great experience in creative testing especially across channels.

Topics Covered:

  • 01:25 - How iOS 14.5 impacts mobile advertising
  • 03:24 - How many users are opting in or out to be tracked
  • 05:04 - How are you adjusting your ad spend, reporting or optimization based on iOS 14.5
  • 09:51 - How to target Facebook Ads for hypercasual games
  • 13:38 - How to structure your campaign for game installs
  • 19:59 - Happy Pet App Audit
  • 32:49 - What metrics do you use to decide if a campaign is considered a success
  • 33:55 - What is the average CPI
  • 37:38 - Facebook Ad vs Google Ads
  • 40:36 - Outfit Tracker App Audit
  • 51:58 - Do you report all sales to Facebook?
  • 52:14 - How does Facebook AAA base their targeting?
  • 54:49 - When it comes to ad assets what's best?
  • 55:51 - Lyricster App Audit

You can watch this video: http://youtu.be/jMoC1NYI1aE

Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training

***************

Get your app audited: http://www.appmasters.com/audit

***************

SPONSORS

B7DEV.com is the one-stop shop for all your app development needs. They can help you with design, development and even marketing. Plus, they are offering an exclusive discount just for the App Masters community. Check them out at B7Dev.com

CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.

***************

Follow us:

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

***************

Episoder(1015)

How She Scaled to 7M+ Installs on Google Play as an Indie Developer

How She Scaled to 7M+ Installs on Google Play as an Indie Developer

In this episode, we’re joined by Fatemeh Vahdatpour, a solo female founder who scaled her Android utility apps to over 7 million installs, 2 million active users, and generated $200K+ in revenue using...

26 Jul 20251h 11min

App Marketing Trends That Will Explode Q4 Growth (2025)

App Marketing Trends That Will Explode Q4 Growth (2025)

What’s working in app marketing right now, and where is it headed in Q4 2025?In this video, we break down the latest, data-backed insights from Appsflyer’s new report: The State of eCommerce App Marke...

24 Jul 202511min

App Marketing Trends That Will Explode Q4 Growth (2025)

App Marketing Trends That Will Explode Q4 Growth (2025)

What’s working in app marketing right now, and where is it headed in Q4 2025?In this video, we break down the latest, data-backed insights from Appsflyer’s new report: The State of eCommerce App Marke...

24 Jul 20259min

Full Teardown of This $900K/Year Morning Routine App

Full Teardown of This $900K/Year Morning Routine App

In this episode, I break down a simple but powerful morning routine app that's making nearly $1M a year, without running paid ads, and share my own morning routine!You'll learn:✅ How Routinery ranks #...

22 Jul 202512min

Full Teardown of This $900K/Year Morning Routine App

Full Teardown of This $900K/Year Morning Routine App

In this episode, I break down a simple but powerful morning routine app that's making nearly $1M a year, without running paid ads, and share my own morning routine!You'll learn:✅ How Routinery ranks #...

22 Jul 202513min

The AI Ads Strategy That Led to 200M Views

The AI Ads Strategy That Led to 200M Views

In this episode, we’re joined by Nahshon “Nay” Cook-Nelson, the growth expert behind explosive campaigns for top brands like Monopoly Go, Hootsuite, and QuickBooks. His strategies have generated over ...

19 Jul 20251h 6min

The AI Ads Strategy That Led to 200M Views

The AI Ads Strategy That Led to 200M Views

In this episode, we’re joined by Nahshon “Nay” Cook-Nelson, the growth expert behind explosive campaigns for top brands like Monopoly Go, Hootsuite, and QuickBooks. His strategies have generated over ...

19 Jul 20251h 5min

The Anatomy of a High-Converting Paywall

The Anatomy of a High-Converting Paywall

Want higher conversions from your web-to-app campaigns?In this episode, we break down the exact structure of high-converting web paywalls that are crushing it with high conversion rates.Join Steve P. ...

15 Jul 202530min

Populært innen Business og økonomi

stopp-verden
lydartikler-fra-aftenposten
dine-penger-pengeradet
e24-podden
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
pengepodden-2
pengesnakk
livet-pa-veien-med-jan-erik-larssen
utbytte
morgenkaffen-med-finansavisen
liberal-halvtime
tid-er-penger-en-podcast-med-peter-warren
finansredaksjonen
stormkast-med-valebrokk-stordalen
lederpodden
rss-markedspuls-2
rss-sunn-okonomi
okonomiamatorene
rss-politisk-preik