843: How to Target Small Business Owners with Clay McDaniel

843: How to Target Small Business Owners with Clay McDaniel

Today's guest is Clay McDaniel, the CEO of Ripl. Clay is a career technology and marketing executive, and has worked on software platforms that serve small businesses, consumers, enterprise and professional services firms, agencies, and non-profits.

In this episode you will discover:
- How Ripl achieved $5M in revenue with just the iOS app
- How to target small business owners
- 3 tools for targeting SMBs
- What KPIs or operating metrics does your company and team prioritize?

Clay McDaniel is the CEO of Ripl.

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Want to increase your downloads and revenue? Check out our new ASO Masters service where we help you with ASO, optimizing your revenue and will even manage your Apple Search Ads and Google Ads. Learn more at ASO Masters.

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YouTube: AppMasters.com/YouTube
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Twitter: @stevepyoung
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