High Growth as Free App or High Margin as Subscription App

High Growth as Free App or High Margin as Subscription App

In part 2 of the YouTube live stream with Alon Waller, you will discover whether you should go after lots of downloads as a completely free app or should you do a subscription app with high margins?

Also, we talk about our early results of A/B testing screenshots on iOS, when subscriptions do NOT work, and what is a good page view to installs conversion rate?

App Audits:

https://apps.apple.com/us/app/charging-play-sorrylowbattery/id1579537920

https://apps.apple.com/us/app/math-tutor-by-intellecquity/id1090646095

Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training

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Get your app audited: http://www.appmasters.com/audit

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SPONSORS

Scaling your Apple Search Ads campaigns can be challenging if you don’t have the right tool kit. From market insights to automation tools, SearchAds.com provides everything you need in a single intuitive dashboard, so you can easily adapt, optimize and grow your mobile business in the App Store.

App acquisition startup Bluethrone has bought mobile apps from more than 100 developers- from US, Italy, and Russia to Pakistan, Vietnam and India. These developers made an exit, left financial stress in the past, and moved on to their next big project. Go to Bluethrone.io to apply for an exit!

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.

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Follow us:

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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Episoder(1005)

How a Solo Founder Built a $30K/Month App with 5.2M Installs

How a Solo Founder Built a $30K/Month App with 5.2M Installs

In this episode, we’re joined by one of our community members, John McEvoy, founder of Momego, the worldwide transit tracking app with over 5.2 million installs and 400,000 daily active users, built e...

24 Jan 1h 30min

Watch This Before Building Your App (Build a Profitable MVP)

Watch This Before Building Your App (Build a Profitable MVP)

If you’re building your first app — watch this before you write another line of code.In this video, Steve P. Young reveals:✅ The #1 mistake app founders make when building their first app✅ The simples...

20 Jan 12min

App Growth Secrets for 2026 “They” Don’t Want You to Know

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Before App Masters became a leading app marketing agency, I built a LOT of businesses that went absolutely nowhere. 😅In this video, I’m pulling back the curtain and sharing all the failed businesses,...

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How LingQ Scaled to Millions with Zero Ad Spend

How LingQ Scaled to Millions with Zero Ad Spend

In this episode, discover the app marketing strategies that helped LingQ scale to millions of users with zero ad spend. We are joined by Mark Kaufmann, Co-Founder and CEO of LingQ, to reveal exactly h...

10 Jan 53min

How Building a Community Took Me from Side Hustles to 7 Figures

How Building a Community Took Me from Side Hustles to 7 Figures

How do you go from endless side projects to building a 7-figure business you love?The answer isn’t a marketing hack, or even an app idea — it’s community.In this video, Steve P. Young takes you behind...

6 Jan 26min

How Newsjacking Exploded App Downloads

How Newsjacking Exploded App Downloads

What if one tiny visual tweak could send your app viral? 👀In this episode, we dive into newsjacking — also known as situational marketing — with a real case study from the crypto world. When CoinStat...

30 Des 202510min

Copy Headway’s $100M+ Web2App Funnel Strategy (That Converts Like Crazy)

Copy Headway’s $100M+ Web2App Funnel Strategy (That Converts Like Crazy)

Headway is one of the biggest spenders in mobile marketing, generating hundreds of millions in revenue through its insanely effective Web2App funnel.In this breakdown, Steve P. Young and Igor Lyubimov...

23 Des 202541min

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