High Growth as Free App or High Margin as Subscription App

High Growth as Free App or High Margin as Subscription App

In part 2 of the YouTube live stream with Alon Waller, you will discover whether you should go after lots of downloads as a completely free app or should you do a subscription app with high margins?

Also, we talk about our early results of A/B testing screenshots on iOS, when subscriptions do NOT work, and what is a good page view to installs conversion rate?

App Audits:

https://apps.apple.com/us/app/charging-play-sorrylowbattery/id1579537920

https://apps.apple.com/us/app/math-tutor-by-intellecquity/id1090646095

Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training

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Get your app audited: http://www.appmasters.com/audit

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SPONSORS

Scaling your Apple Search Ads campaigns can be challenging if you don’t have the right tool kit. From market insights to automation tools, SearchAds.com provides everything you need in a single intuitive dashboard, so you can easily adapt, optimize and grow your mobile business in the App Store.

App acquisition startup Bluethrone has bought mobile apps from more than 100 developers- from US, Italy, and Russia to Pakistan, Vietnam and India. These developers made an exit, left financial stress in the past, and moved on to their next big project. Go to Bluethrone.io to apply for an exit!

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.

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Follow us:

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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Episoder(1015)

How Apps & Games Can Boost Revenue Beyond App Stores

How Apps & Games Can Boost Revenue Beyond App Stores

In this episode, we’re joined by Chris Hewish, President at Xsolla - a global leader in video game commerce. With a career spanning Activision, DreamWorks Animation, Survios, and now Xsolla, Chris has...

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How to Create AI UGC Ads That Convert in 15 Minutes

How to Create AI UGC Ads That Convert in 15 Minutes

Want to create high-performing AI UGC ads in less than 15 minutes? In this video, I’m breaking down the exact framework we use at App Masters to craft UGC creatives that convert, and you can easily re...

2 Sep 202512min

How to Create AI UGC Ads That Convert in 15 Minutes

How to Create AI UGC Ads That Convert in 15 Minutes

Want to create high-performing AI UGC ads in less than 15 minutes? In this video, I’m breaking down the exact framework we use at App Masters to craft UGC creatives that convert, and you can easily re...

2 Sep 202513min

How MeWe Grew to 20M As A Privacy-First Social Media App

How MeWe Grew to 20M As A Privacy-First Social Media App

In this episode, we are joined by Mark Weinstein, a tech entrepreneur, thought leader, privacy advocate, and one of the original inventors of social networking. He is a founder of MeWe, the privacy-fi...

30 Aug 20251h 6min

How MeWe Grew to 20M As A Privacy-First Social Media App

How MeWe Grew to 20M As A Privacy-First Social Media App

In this episode, we are joined by Mark Weinstein, a tech entrepreneur, thought leader, privacy advocate, and one of the original inventors of social networking. He is a founder of MeWe, the privacy-fi...

30 Aug 20251h 7min

How to 2X Your App Retention With This Overlooked Ingredient

How to 2X Your App Retention With This Overlooked Ingredient

Want to instantly double your app retention? 🎵In this episode, we interviewed with Lauren Puffpath, Co-Founder & COO of Feed.fm, to uncover one of the most overlooked ingredients in app success: musi...

26 Aug 202518min

How to 2X Your App Retention With This Overlooked Ingredient

How to 2X Your App Retention With This Overlooked Ingredient

Want to instantly double your app retention? 🎵In this episode, we interviewed with Lauren Puffpath, Co-Founder & COO of Feed.fm, to uncover one of the most overlooked ingredients in app success: musi...

26 Aug 202520min

The Path to $100,000 ARR - What Flopped with Paid Ads

The Path to $100,000 ARR - What Flopped with Paid Ads

In this episode, Asher Herbstman and Thatcher Clough, co-founders of Clear30, share the journey of taking their app, Clear30, from idea to 6,000 weekly downloads, $8K MRR, and $100K ARR through subscr...

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