The Marketing Mix for Startup Apps

Today's guest is Eric Crowley who is a Partner at GP Bullhound where they support entrepreneurs of consumer subscription software companies as they look to raise capital or undergo M&A or an exit. You will discover: - The Entrepreneurial Clock Framework - what to focus on depending on what stage the company is in - The Upside Triangle and why the riches are in the niches - Is there really subscription fatigue? - And are upfront paid apps coming back? App Audits: https://apps.apple.com/us/app/litpro-mx-gps-lap-timer/id940870782 https://apps.apple.com/us/app/gardenize-plant-care-journal/id1118448120 You can watch this video: https://youtube.com/live/0tNwnV6f_48https://youtube.com/live/0tNwnV6f_48 Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ SPONSORS Growing your app beyond a certain point by yourself is almost impossible as the your beloved baby must mature and transform into a company. Bluethrone’s new partnership model is better than a VC Investment: It gives you cash in hand, your life back and the right to see your app adopted by millions, and making millions. Got an app idea that you think will be the next unicorn? But you don't know what to do next? With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you.  Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung TikTok: @stevepyoung Facebook: App Masters ***************

17 Apr 20231h 13min

If you're looking to make a splash in the app market, it's important to understand the latest strategies and trends. In this video, we'll be sharing three key tips to help you take your app to the next level. Firstly, prioritizing user feedback is essential in creating an app that meets the needs of your target audience. By actively seeking out and listening to user feedback, you can gain valuable insights into what users love about your app and what needs improvement. This feedback can help you make informed decisions about app development and prioritize features that will make the biggest impact on user experience. Secondly, investing in the right marketing channels can make all the difference in your app's success. With so many marketing options available, it's crucial to focus on the channels that will reach your target audience most effectively. Whether it's social media advertising, influencer partnerships, or targeted search ads, choosing the right marketing channels can help you reach new users and grow your user base. Finally, converting installs into customers is key to monetizing your app and generating revenue. By offering in-app purchases, subscription options, or advertising opportunities, you can create a sustainable business model that supports ongoing app development and growth. It's important to strike the right balance between monetization and user experience, so be sure to test different approaches and listen to user feedback to find the right strategy for your app. Today's guest is the founder of Vermillion Sky. They help companies build mobile apps that increase their bottom line. Ken Vermeille is the Founder of Vermillion Sky. Learn More: https://vermillionsky.com/startups/maintaining-a-mobile-app-in-2023-key-strategies-for-success/ App Audits: https://play.google.com/store/apps/details?id=com.bluethread.bluethread https://apps.apple.com/us/app/ai-photo-enhance-unblur-clear/id1599612633 You can watch this video: https://youtube.com/live/hl3SmTrLyV4 Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ SPONSORS Growing your app beyond a certain point by yourself is almost impossible as the your beloved baby must mature and transform into a company. Bluethrone’s new partnership model is better than a VC Investment: It gives you cash in hand, your life back and the right to see your app adopted by millions, and making millions. Got an app idea that you think will be the next unicorn? But you don't know what to do next? With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you.  Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTubeInstagram: @stevepyoungTwitter: @stevepyoungTikTok: @stevepyoungFacebook: App Masters ***************

10 Apr 20231h 7min

Do NOT launch your app without building these features in it. From having your paywall during the onboarding process to asking for an App Store review right after the paywall, you will discover the key features you need in your app before you launch. Learn more about B7Dev: http://b7dev.com/ https://www.linkedin.com/in/chaim-sajnovsky-5003494/ You can watch this video: https://youtu.be/AYBYgfDzYhA Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ SPONSORS Growing your app beyond a certain point by yourself is almost impossible as the your beloved baby must mature and transform into a company. Bluethrone’s new partnership model is better than a VC Investment: It gives you cash in hand, your life back and the right to see your app adopted by millions, and making millions. Got an app idea that you think will be the next unicorn? But you don't know what to do next? With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you.  Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung TikTok: @stevepyoung Facebook: App Masters ***************

6 Apr 202313min

Join this workshop as Steve dives into the world of Apple Search Ads and everything you need to know to run successful campaigns. You will discover how to set up campaigns, how to manage bids, and the best way to go after your competitors' keywords. Lastly, you will see Steve create a sample campaign for an app from the audience. Thank you to App Promotion Summit! https://apppromotionsummit.com/ https://www.youtube.com/@apppromotionsummit You can watch this video: https://youtu.be/vWpuH1kJREc Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ SPONSORS Growing your app beyond a certain point by yourself is almost impossible as the your beloved baby must mature and transform into a company. Bluethrone’s new partnership model is better than a VC Investment: It gives you cash in hand, your life back and the right to see your app adopted by millions, and making millions. Got an app idea that you think will be the next unicorn? But you don't know what to do next? With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you.  Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung TikTok: @stevepyoung Facebook: App Masters ***************

4 Apr 202329min

Today's guest has directly managed £30,000,000+ figures in marketing budget in the last 7 years. He is currently the Chief Marketing Officer at Nude - the fintech app that helps you start building your first home deposit 🏡 You will discover: - The simplest go-to market strategy - Why chat apps are the best referral networks - How to find and use nano-influencers on TikTok to drive insane downloads - Creative way to use email marketing to grow and build your brand Yoann Pavy is the CMO at Nude. App Audits: https://play.google.com/store/apps/details?id=com.realstake https://play.google.com/store/apps/details?id=com.thumbnaillab You can watch this video: https://youtube.com/live/_ZLyVW32rzs Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ SPONSORS Growing your app beyond a certain point by yourself is almost impossible as the your beloved baby must mature and transform into a company. Bluethrone’s new partnership model is better than a VC Investment: It gives you cash in hand, your life back and the right to see your app adopted by millions, and making millions. Got an app idea that you think will be the next unicorn? But you don't know what to do next? With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you.  Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTubeInstagram: @stevepyoungTwitter: @stevepyoungTikTok: @stevepyoungFacebook: App Masters ***************

3 Apr 20231h 5min

In this video, we'll discuss the concept of scope creep and how to avoid it while developing a mobile app. Scope creep refers to the gradual expansion of a project's requirements beyond its original scope, which can result in missed deadlines, increased costs, and decreased quality. We'll explore some practical tips and best practices to keep your project on track and prevent scope creep from derailing your mobile app development efforts. These include setting clear goals and objectives from the outset, defining a comprehensive project scope, establishing a solid project management plan, and effectively communicating with stakeholders throughout the project lifecycle. Whether you're a seasoned app developer or just starting out, this video will provide valuable insights and actionable strategies for avoiding scope creep and delivering a successful mobile app project. So sit back, relax, and let's dive into the world of mobile app development without the fear of scope creep! Learn more: http://b7dev.com/ https://www.linkedin.com/in/chaim-sajnovsky-5003494/ You can watch this video: https://youtu.be/90dL23Sq5bQ Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ SPONSORS Growing your app beyond a certain point by yourself is almost impossible as the your beloved baby must mature and transform into a company. Bluethrone’s new partnership model is better than a VC Investment: It gives you cash in hand, your life back and the right to see your app adopted by millions, and making millions. Got an app idea that you think will be the next unicorn? But you don't know what to do next? With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you.  Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTubeInstagram: @stevepyoungTwitter: @stevepyoungTikTok: @stevepyoungFacebook: App Masters ***************

30 Mar 202313min

In this video, we will provide you with a comprehensive guide on how to efficiently manage a mobile app development project. Whether you are a project manager or a developer, this video will give you practical tips and techniques that you can apply to your app development projects. We will cover various topics including project planning, team management, communication strategies, task delegation, and project tracking. You will learn how to effectively plan your project, set achievable goals, and manage your team's workload. We will also share communication strategies that will help you keep everyone on the same page and ensure that your project stays on track. By the end of this video, you will have a solid understanding of how to efficiently manage a mobile app development project, and you will be equipped with the tools and knowledge to ensure that your next project is a success. Learn more: http://b7dev.com/ https://www.linkedin.com/in/chaim-sajnovsky-5003494/ You can watch this video: https://youtu.be/6wg5E6ej0GY Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ SPONSORS Growing your app beyond a certain point by yourself is almost impossible as the your beloved baby must mature and transform into a company. Bluethrone’s new partnership model is better than a VC Investment: It gives you cash in hand, your life back and the right to see your app adopted by millions, and making millions. Got an app idea that you think will be the next unicorn? But you don't know what to do next? With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you.  Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung TikTok: @stevepyoung Facebook: App Masters ***************

28 Mar 202316min

Today's guest is the Head of App Growth at App Masters. She will break down the ASO strategies working today along with new case studies that will blow your mind. You will discover all the key elements for ASO - the ones to pay attention to and the ones to ignore. Also, she will share the most impactful strategies to help indies grow downloads and revenue. Learn more: https://www.linkedin.com/in/rafath-hajira/ App Audits: https://play.google.com/store/apps/details?id=com.sendfaxonline&hl=en_US&gl=US https://play.google.com/store/apps/details?id=com.geomatey.android.flagtrainer You can watch this video: https://youtube.com/live/pflgR1kFzoY Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ SPONSORS Growing your app beyond a certain point by yourself is almost impossible as the your beloved baby must mature and transform into a company. Bluethrone’s new partnership model is better than a VC Investment: It gives you cash in hand, your life back and the right to see your app adopted by millions, and making millions. Got an app idea that you think will be the next unicorn? But you don't know what to do next? With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you.  Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung TikTok: @stevepyoung Facebook: App Masters ***************

27 Mar 202352min