The Marketing Mix for Startup Apps

Today's guest charges $7,500 for the app store optimization framework that you are about to discover. Sharon Torten, CEO and Founder of The ASO Academy, is an independent ASO consultant and was previously the VP of Organic Growth at Moburst. She's worked on apps including: Bumble, Dropbox, iFit, Fetch Rewards, Raid Shadow Legends, Games2win, and more. Here's what we will cover - The $7,500 ASO Framework - ASO Factors That Actually Matter - How ChatGPT is Impacting App Store Optimization - ""The Spike Method"" to increase keyword rankings - How to Calculate Downloads by Keywords on iOS App Audits: https://youtube.com/live/Kh5ZEZ47bjQ https://apps.apple.com/ca/app/wutup-hanging-out-made-easy/id1526008543 https://apps.apple.com/us/app/id6444356127?l=en You can watch this video: SPONSORS Growing your app beyond a certain point by yourself is almost impossible as the your beloved baby must mature and transform into a company. Bluethrone’s new partnership model is better than a VC Investment: It gives you cash in hand, your life back and the right to see your app adopted by millions, and making millions. Got an app idea that you think will be the next unicorn? But you don't know what to do next? With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you. Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung TikTok: @stevepyoung Facebook: App Masters ***************

30 Jan 20231h 21min

In this video, you'll learn how to increase your AdMob show rate and avoid common mistakes that app developers make. Additionally, you will also discover a good show rate to aim for and how you can track and measure your progress. By understanding what a good show rate looks like, you'll be able to set realistic goals for yourself and make data-driven decisions to optimize your AdMob ads. Whether you're a new or experienced app developer, this video will give you the knowledge and tools you need to boost your AdMob show rate and increase your revenue. So, if you want to learn how to increase your AdMob show rate and create more successful apps, be sure to watch this video! Learn more: https://www.linkedin.com/in/siddharthgupta89/ https://appbroda.com/ https://appbroda.com/slack-community You can watch this video: https://youtu.be/ioKYDoJUuvc SPONSORS Growing your app beyond a certain point by yourself is almost impossible as the your beloved baby must mature and transform into a company. Bluethrone’s new partnership model is better than a VC Investment: It gives you cash in hand, your life back and the right to see your app adopted by millions, and making millions. Got an app idea that you think will be the next unicorn? But you don't know what to do next? With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you. Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung TikTok: @stevepyoung Facebook: App Masters ***************

26 Jan 202314min

In this video, we take a deep dive into the inner workings of a successful ChatGPT app that makes $200K a month to uncover the secrets to its success. From understanding the technology behind the app, to analyzing its business model and marketing strategies, we cover it all. You'll learn how the app leverages the power of AI to provide valuable services and how it monetizes those services to generate revenue. Whether you're a developer, entrepreneur, or simply interested in the future of AI, this video is a must-watch. Get a glimpse into the potential of ChatGPT technology and learn how you can apply these insights to your own business or projects. ChatGPT App: https://apps.apple.com/app/genie-chat-gpt-ai/id1658377526?uo=2 You can watch this video: https://youtu.be/0WX-zOoHUJ4 SPONSORS Growing your app beyond a certain point by yourself is almost impossible as the your beloved baby must mature and transform into a company. Bluethrone’s new partnership model is better than a VC Investment: It gives you cash in hand, your life back and the right to see your app adopted by millions, and making millions. Got an app idea that you think will be the next unicorn? But you don't know what to do next? With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you. Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung TikTok: @stevepyoung Facebook: App Masters ***************

24 Jan 202313min

In this video, we'll be discussing the app marketing sales funnel and how to effectively use it to grow your app and increase revenue. This growth strategy focuses on activating and engaging users at each stage of the funnel, from awareness to purchase. First, we'll cover how to attract potential users and build awareness of your app through targeted advertising and organic downloads. Next, you will discover discuss strategies for converting those users into active and engaged users. Finally, we will cover how to retain and monetize those users through tactics such as subscription models and in-app purchases. By implementing these strategies, you can effectively guide users through the funnel and drive growth for your app. Hannah Parvaz is the Founder of Aperture. A multi-award-winning marketer, coach and mentor, Hannah was named App Marketer of the Year in 2019 and has spoken internationally on the future of app growth, privacy, and leveraging data analytics. Having worked with more than 200 companies, Hannah is passionate about supporting & lifting others within the industry; mentoring on Google Launchpad, coaching for Startup Core Strengths, and gaining a 5-star rating on GrowthMentor. App Audits: https://apps.apple.com/us/app/vetpocket/id1294121496 www.niroga.org/inpower You can watch this video: https://youtube.com/live/5k9W4qLiFrU SPONSORS Growing your app beyond a certain point by yourself is almost impossible as the your beloved baby must mature and transform into a company. Bluethrone’s new partnership model is better than a VC Investment: It gives you cash in hand, your life back and the right to see your app adopted by millions, and making millions. Got an app idea that you think will be the next unicorn? But you don't know what to do next? With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you. Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung TikTok: @stevepyoung Facebook: App Masters ***************

23 Jan 20231h 29min

We show you how to increase trial activations into paying customers using paywall optimization and email marketing. Discover the strategies and techniques you can use to optimize your paywall to convert more visitors into trial users, and how to use email marketing to nurture those trial users and turn them into paying customers. You'll also learn some best practices for email marketing, such as segmentation, personalization, and testing, to help you get the most out of your campaigns. If you're looking to increase your trial activations and grow your app business, be sure to watch this video and learn how to use paywall optimization and email marketing to achieve your goals! Connect with Hannah Parvaz: https://www.aperture.london https://www.linkedin.com/in/hnpvz/ You can watch this video: https://youtu.be/YH_V55WPUOc Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ SPONSORS Growing your app beyond a certain point by yourself is almost impossible as the your beloved baby must mature and transform into a company. Bluethrone’s new partnership model is better than a VC Investment: It gives you cash in hand, your life back and the right to see your app adopted by millions, and making millions. Got an app idea that you think will be the next unicorn? But you don't know what to do next? With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you. Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung TikTok: @stevepyoung Facebook: App Masters ***************

19 Jan 20231h 10min

In this video, we'll be discussing growth strategies for a new app. First, we'll go over the importance of targeting niche keywords in order to reach your specific audience. By using targeted keywords, you'll be able to increase your visibility in search results and attract users who are more likely to be interested in your app. Next, we'll discuss the benefits of landing an Apple feature. Being featured on the App Store can greatly increase visibility and downloads, giving your app a boost in growth. Follow these strategies to help your new app grow and become successful. Lastly, we'll talk about bootstrapping an app, which means starting with minimal resources and gradually scaling up as you gain traction. This can be a great way to test the market and make sure there is a demand for your app before investing a lot of money into it. Connect with Ania Wysocka: https://www.rootd.io/ https://www.linkedin.com/in/ania-wys/ You can watch this video: https://youtu.be/f2FAXlSJxpE Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ SPONSORS Want to boost your mobile app’s search visibility on Google Play & App Store? Find hundreds of the most relevant and popular keywords for your app in 1 minute and сreate effective metadata with ASOMobile. Check them out at asomobile.net. Got an app idea that you think will be the next unicorn? But you don't know what to do next? With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you. Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung TikTok: @stevepyoung Facebook: App Masters ***************

17 Jan 202336min

Are you looking to increase revenue for your app? One of the best ways to do that is by creating multiple revenue streams. In this video, we'll show you how one app generates revenue from various sources. We'll walk you through the different types of revenue streams you can create, including subscriptions, corporate workshops, and more. You'll also learn how to optimize each revenue stream for maximum profit. Suze Yalof Schwartz is the Founder and CEO of the Unplug Meditation App, and the world's first drop-in secular meditation studio, Unplug in Los Angeles. She is also the author of Unplug: A Simple Guide To Meditation for Busy Skeptics and Modern Soul Seekers. Suze's mission is to make meditation simple, accessible, powerful and interesting enough so that everyone will want to practice it and experience the benefits for themselves. Learn more: https://apps.apple.com/app/unplug-meditation/id1188080269 https://play.google.com/store/apps/details?id=com.unplug.meditation https://www.instagram.com/unplugmeditation/ You can watch this video: https://youtube.com/live/euQsX-gvWdw App Audits https://play.google.com/store/apps/details?id=dev.refa.studentpath https://www.tembride.com/ SPONSORS Want to boost your mobile app’s search visibility on Google Play & App Store? Find hundreds of the most relevant and popular keywords for your app in 1 minute and сreate effective metadata with ASOMobile. Check them out at asomobile.net. Got an app idea that you think will be the next unicorn? But you don't know what to do next? With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you. Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung TikTok: @stevepyoung Facebook: App Masters ***************

16 Jan 20231h 3min

Do you want to maximize your app valuation and create a more efficient app subscription funnel? From improving app subscription funnels to applying the power of tiny optimizations, we'll provide insight into how you can best maximize profits from your app. The key is understanding exactly what metrics app evaluators need to see in order to properly assess your app's value. With this knowledge, you can establish a resilient app subscription funnel that ensures you make the most of every user who downloads it. Additionally, by understanding the science of small wins and implementing them into your app's feature set, users will feel that they’ve accomplished something meaningful every time they use it -- thus establishing brand loyalty along with improved app valuation. Learn more: https://www.bluethrone.io/ https://www.linkedin.com/in/idanwaller/ SPONSORS Want to boost your mobile app’s search visibility on Google Play & App Store? Find hundreds of the most relevant and popular keywords for your app in 1 minute and сreate effective metadata with ASOMobile. Check them out at asomobile.net. Got an app idea that you think will be the next unicorn? But you don't know what to do next? With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you. Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung TikTok: @stevepyoung Facebook: App Masters ***************

12 Jan 202345min