How User-Generated Content Ads Increase Installs by 30%

How User-Generated Content Ads Increase Installs by 30%

Discover why user-generated content ads are outperforming your overpriced agency-produced creatives.

We will break down a case study where user-generated ads saw a CTR (click-through rate) uplift of 25% compared to the previous campaign, a CVR (conversion rate) uplift of 282% (impression to install), and a 30% increase in installs.

Today's guest is Christian Eckhardt, the CEO & Co-Founder of Customlytics, the leading full-stack mobile technology and marketing consultancy in Europe.

Get your app audited: http://www.appmasters.com/audit

SPONSORS

SocialPeta is the world’s leading advertisement analysis platform, dedicated to offering top ad creatives and marketing strategies for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta covers advertising data from 80+ global ad networks across 70 countries and regions. Now they have more than 300 enterprise clients including Google, Tencent Games, NetEase Games, Garena, Gismart, Mobvista and etc.

Learn more by visiting SocialPeta.com.

Do you want to increase your Ad Revenue? AppBroda has provided its clients with 40-150% increase in Ad revenue by giving them access to premium advertisers on Google Ad exchange. Click here to book a free consultation with Appbroda.

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.

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YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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Episoder(968)

703: Viral Growth for a Hyperlocal App with Jegor Ivanov

703: Viral Growth for a Hyperlocal App with Jegor Ivanov

Are you building a social network or a hyperlocal app? Well today's guest shares how he was able to get viral growth by using an unknown variable reward. You will also discover how to get more engagement from your push notifications, how to get users to generate more content and why you should NOT do when it comes to highlighting your share features. Jegor Ivanov is the Product Manager, Growth at Jodel.

26 Nov 201837min

Mobile Game Audit & Comparison with Bumper.io

Mobile Game Audit & Comparison with Bumper.io

Coming up -- we're gonna take a look at a game from someone within the audience and we're gonna give them harsh, brutal feedback to help improve that game. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/yDG2uDzfJo4

23 Nov 20185min

702: How to Improve Your Current Game with Ozzie Haniffa

702: How to Improve Your Current Game with Ozzie Haniffa

Coming up is a coaching call with an indie game developer. We talk about how to add variability in his games, how to test your simple game ideas and why ASO is not necessary for casual games. Ozzie Haniffa is an indie game developer.

22 Nov 201816min

How to Increase Retention for Casual Mobile Games

How to Increase Retention for Casual Mobile Games

Kevin Wolstenholme is the founder of ​RisingHigh Studio​ and ​RisingHigh Academy​. He runs a two-person indie game studio with 13 games with 13 Apple homepage features. They also produce training for game developers and have achieved 6 Apple features this year. Plus, several publisher deals signed. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/CRL8hBrf-Xo

20 Nov 20189min

701: How Job Today Grew to 5M Jobseekers Being Mobile Only with Todor Madzharov

701: How Job Today Grew to 5M Jobseekers Being Mobile Only with Todor Madzharov

Today's guest helped grow JOB TODAY to over 5M jobseekers without a web presence. You will hear how their two controversial features actually led to their growth, how they decreased their CPIs in half by converting static images into a video ad and lastly how to actually measure the performance of your retargeting campaigns. Todor Madzharov is Head of Marketing at JOB TODAY.

19 Nov 201835min

How to Sell Your Mobile Apps for Maximum Value

How to Sell Your Mobile Apps for Maximum Value

Eric Owens is the owner and co-founder of ​APPBusinessBrokers.com​. He's been brokering the sale of internet businesses for the past 14 years and mobile apps in the past 6 years. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/ai_GoMYrGu0

16 Nov 20187min

700: Beta Launch Strategies with William Heathershaw

700: Beta Launch Strategies with William Heathershaw

Do we really need another screen time app? Well today's guest shares why he decided to build his screen time app and what makes his different. Also, you will discover how to post in FB groups without sounding spammy, why PR failed as a marketing channel and why you should ask your users if they have considered uninstalling your app. William James Heathershaw is CEO at UncleWilliam.org.

15 Nov 201834min

How Color Switch Creator Generates Mobile Game Ideas

How Color Switch Creator Generates Mobile Game Ideas

You're going to discover how Color Switch creator, David Reichelt, generates ideas for mobile games. It's a simple process that anyone can use to come up with ideas for business, apps and more! Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/bZQyXT_mbSo

15 Nov 20188min

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