How User-Generated Content Ads Increase Installs by 30%

How User-Generated Content Ads Increase Installs by 30%

Discover why user-generated content ads are outperforming your overpriced agency-produced creatives.

We will break down a case study where user-generated ads saw a CTR (click-through rate) uplift of 25% compared to the previous campaign, a CVR (conversion rate) uplift of 282% (impression to install), and a 30% increase in installs.

Today's guest is Christian Eckhardt, the CEO & Co-Founder of Customlytics, the leading full-stack mobile technology and marketing consultancy in Europe.

Get your app audited: http://www.appmasters.com/audit

SPONSORS

SocialPeta is the world’s leading advertisement analysis platform, dedicated to offering top ad creatives and marketing strategies for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta covers advertising data from 80+ global ad networks across 70 countries and regions. Now they have more than 300 enterprise clients including Google, Tencent Games, NetEase Games, Garena, Gismart, Mobvista and etc.

Learn more by visiting SocialPeta.com.

Do you want to increase your Ad Revenue? AppBroda has provided its clients with 40-150% increase in Ad revenue by giving them access to premium advertisers on Google Ad exchange. Click here to book a free consultation with Appbroda.

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.

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Episoder(963)

App Monetization & Growth Masterclass

App Monetization & Growth Masterclass

Improving your app monetization has 4X the impact on growth compared to acquisition. In this masterclass, Steve will break down the latest and greatest when it comes to app monetization. You will discover the tiny A/B tests and it's impact on conversions along with all the features that you should care about when trying to grow your app business. App Audits: https://play.google.com/store/apps/details?id=com.codium.hydrocoach https://believeaffirmations.com/ You can also watch the video: https://youtube.com/live/COw4azJMAk4 Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ SPONSORS Growing your app beyond a certain point by yourself is almost impossible as the your beloved baby must mature and transform into a company. Bluethrone’s new partnership model is better than a VC Investment: It gives you cash in hand, your life back and the right to see your app adopted by millions, and making millions. Got an app idea that you think will be the next unicorn? But you don't know what to do next? With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you.  Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung TikTok: @stevepyoung Facebook: App Masters ***************

24 Apr 20231h 8min

Leveraging paywall to maximize revenue from subscriptions

Leveraging paywall to maximize revenue from subscriptions

Check out this must-watch video on paywalls! Learn about the pros and cons of hard paywalls, "limited time offers," and more from Jake Mor, Co-Founder & CEO at Superwall. Find out how to optimize your paywall strategy to increase revenue, boost install-to-conversion rates, and improve user experience. You can watch this video: https://youtu.be/CDY2hkkWyXE Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ SPONSORS Growing your app beyond a certain point by yourself is almost impossible as the your beloved baby must mature and transform into a company. Bluethrone’s new partnership model is better than a VC Investment: It gives you cash in hand, your life back and the right to see your app adopted by millions, and making millions. Got an app idea that you think will be the next unicorn? But you don't know what to do next? With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you.  Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung TikTok: @stevepyoung Facebook: App Masters ***************

20 Apr 202311min

7 Simple Strategies to Increase App Monetization

7 Simple Strategies to Increase App Monetization

In this video, we will discuss simple strategies that can be used to increase your subscription revenue. Featured in the video is Jake Mor, who is the Co-Founder & CEO at Superwall. Having built and scaled a paywall from scratch, Jake has studied several paywalls and is an expert in his field. In this video, he shares 7 critical insights on the best practice and usage of paywalls related to: 1. Showing a paywall on all APP installs 2. Nailing your messaging 3. Product features 4. Showing paywall during onboarding 5. His highest ranking onboarding flow 6. Paywall on every app open 7. Video before paywall Watch the full 1 hour long interview: https://www.youtube.com/watch?v=h_9dyOe3ufA Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ SPONSORS Growing your app beyond a certain point by yourself is almost impossible as the your beloved baby must mature and transform into a company. Bluethrone’s new partnership model is better than a VC Investment: It gives you cash in hand, your life back and the right to see your app adopted by millions, and making millions. Got an app idea that you think will be the next unicorn? But you don't know what to do next? With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you.  Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung TikTok: @stevepyoung Facebook: App Masters ***************

18 Apr 20237min

How to Sell Your Subscription App

How to Sell Your Subscription App

Today's guest is Eric Crowley who is a Partner at GP Bullhound where they support entrepreneurs of consumer subscription software companies as they look to raise capital or undergo M&A or an exit. You will discover: - The Entrepreneurial Clock Framework - what to focus on depending on what stage the company is in - The Upside Triangle and why the riches are in the niches - Is there really subscription fatigue? - And are upfront paid apps coming back? App Audits: https://apps.apple.com/us/app/litpro-mx-gps-lap-timer/id940870782 https://apps.apple.com/us/app/gardenize-plant-care-journal/id1118448120 You can watch this video: https://youtube.com/live/0tNwnV6f_48https://youtube.com/live/0tNwnV6f_48 Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ SPONSORS Growing your app beyond a certain point by yourself is almost impossible as the your beloved baby must mature and transform into a company. Bluethrone’s new partnership model is better than a VC Investment: It gives you cash in hand, your life back and the right to see your app adopted by millions, and making millions. Got an app idea that you think will be the next unicorn? But you don't know what to do next? With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you.  Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung TikTok: @stevepyoung Facebook: App Masters ***************

17 Apr 20231h 13min

Maintaining a Mobile App in 2023: Key Strategies for Success

Maintaining a Mobile App in 2023: Key Strategies for Success

If you're looking to make a splash in the app market, it's important to understand the latest strategies and trends. In this video, we'll be sharing three key tips to help you take your app to the next level. Firstly, prioritizing user feedback is essential in creating an app that meets the needs of your target audience. By actively seeking out and listening to user feedback, you can gain valuable insights into what users love about your app and what needs improvement. This feedback can help you make informed decisions about app development and prioritize features that will make the biggest impact on user experience. Secondly, investing in the right marketing channels can make all the difference in your app's success. With so many marketing options available, it's crucial to focus on the channels that will reach your target audience most effectively. Whether it's social media advertising, influencer partnerships, or targeted search ads, choosing the right marketing channels can help you reach new users and grow your user base. Finally, converting installs into customers is key to monetizing your app and generating revenue. By offering in-app purchases, subscription options, or advertising opportunities, you can create a sustainable business model that supports ongoing app development and growth. It's important to strike the right balance between monetization and user experience, so be sure to test different approaches and listen to user feedback to find the right strategy for your app. Today's guest is the founder of Vermillion Sky. They help companies build mobile apps that increase their bottom line. Ken Vermeille is the Founder of Vermillion Sky. Learn More: https://vermillionsky.com/startups/maintaining-a-mobile-app-in-2023-key-strategies-for-success/ App Audits: https://play.google.com/store/apps/details?id=com.bluethread.bluethread https://apps.apple.com/us/app/ai-photo-enhance-unblur-clear/id1599612633 You can watch this video: https://youtube.com/live/hl3SmTrLyV4 Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ SPONSORS Growing your app beyond a certain point by yourself is almost impossible as the your beloved baby must mature and transform into a company. Bluethrone’s new partnership model is better than a VC Investment: It gives you cash in hand, your life back and the right to see your app adopted by millions, and making millions. Got an app idea that you think will be the next unicorn? But you don't know what to do next? With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you.  Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTubeInstagram: @stevepyoungTwitter: @stevepyoungTikTok: @stevepyoungFacebook: App Masters ***************

10 Apr 20231h 7min

4 Features You Need Before Your App Launch

4 Features You Need Before Your App Launch

Do NOT launch your app without building these features in it. From having your paywall during the onboarding process to asking for an App Store review right after the paywall, you will discover the key features you need in your app before you launch. Learn more about B7Dev: http://b7dev.com/ https://www.linkedin.com/in/chaim-sajnovsky-5003494/ You can watch this video: https://youtu.be/AYBYgfDzYhA Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ SPONSORS Growing your app beyond a certain point by yourself is almost impossible as the your beloved baby must mature and transform into a company. Bluethrone’s new partnership model is better than a VC Investment: It gives you cash in hand, your life back and the right to see your app adopted by millions, and making millions. Got an app idea that you think will be the next unicorn? But you don't know what to do next? With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you.  Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung TikTok: @stevepyoung Facebook: App Masters ***************

6 Apr 202313min

Apple Search Ads 2023 Workshop

Apple Search Ads 2023 Workshop

Join this workshop as Steve dives into the world of Apple Search Ads and everything you need to know to run successful campaigns. You will discover how to set up campaigns, how to manage bids, and the best way to go after your competitors' keywords. Lastly, you will see Steve create a sample campaign for an app from the audience. Thank you to App Promotion Summit! https://apppromotionsummit.com/ https://www.youtube.com/@apppromotionsummit You can watch this video: https://youtu.be/vWpuH1kJREc Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ SPONSORS Growing your app beyond a certain point by yourself is almost impossible as the your beloved baby must mature and transform into a company. Bluethrone’s new partnership model is better than a VC Investment: It gives you cash in hand, your life back and the right to see your app adopted by millions, and making millions. Got an app idea that you think will be the next unicorn? But you don't know what to do next? With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you.  Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung TikTok: @stevepyoung Facebook: App Masters ***************

4 Apr 202329min

Lessons Learned Growing Nude from 0 to 300,000 Users in 2022

Lessons Learned Growing Nude from 0 to 300,000 Users in 2022

Today's guest has directly managed £30,000,000+ figures in marketing budget in the last 7 years. He is currently the Chief Marketing Officer at Nude - the fintech app that helps you start building your first home deposit 🏡 You will discover: - The simplest go-to market strategy - Why chat apps are the best referral networks - How to find and use nano-influencers on TikTok to drive insane downloads - Creative way to use email marketing to grow and build your brand Yoann Pavy is the CMO at Nude. App Audits: https://play.google.com/store/apps/details?id=com.realstake https://play.google.com/store/apps/details?id=com.thumbnaillab You can watch this video: https://youtube.com/live/_ZLyVW32rzs Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ SPONSORS Growing your app beyond a certain point by yourself is almost impossible as the your beloved baby must mature and transform into a company. Bluethrone’s new partnership model is better than a VC Investment: It gives you cash in hand, your life back and the right to see your app adopted by millions, and making millions. Got an app idea that you think will be the next unicorn? But you don't know what to do next? With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you.  Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTubeInstagram: @stevepyoungTwitter: @stevepyoungTikTok: @stevepyoungFacebook: App Masters ***************

3 Apr 20231h 5min

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