App Marketing by App Masters11 Jul 2022

How Smaller Brands Generate Breakout Growth

Every year we see apps from relatively unknown smaller brands emerge out of nowhere and achieve amazing user growth. And while they may not achieve the sheer volume of installs as Amazon or Netflix, their growth might far exceed what was expected.

How did these brands transcend the competition? What was their “playbook”? Across the more than 100 apps studied across 7 categories, 3 themes were prominent for these leading brands:

Offline Partnerships: Promotions with sports teams, games, athletes, and music artists. Tapping into a partner’s fan power was key. Partnerships with organizations that do not have fans did not convert installs (e.g., corporate partners).

Mobile Ecosystem Integrations: Product development that positioned apps on operating systems, blockchain, payments platforms, and on-device integration with carrier and/or handset manufacturer smartphones.

Product-Led Growth – specifically features that make the experience more valuable to users on each return visit – were built in and increased the likelihood of grassroots growth. This came in the form of unique currency, experiences, entertainment, or information.

Learn More:

https://digitalturbine.apptopia.com/brag-index

https://www.digitalturbine.com/

https://www.linkedin.com/in/gregorywester/

Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training

SPONSORS

Helpshift offers the easiest way to collect user feedback, report bugs, and more without users ever having to leave your app. You can even have a customizable Help Center and unlimited FAQs.

Get Started for FREE: https://www.helpshift.com/appmasters/

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.

***************

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

***************

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(1048)

Best ASO Tools: Which One Has the Most Accurate Data?

Try AstroASO:https://tryastro.app?aff=nWj08Which ASO tool actually has the most accurate keyword data?In this video, Steve P. Young compares Mobile Action, AppTweak, App Radar, and Astro using real da...

1 Sep 9min

This Dev Made $5K MRR Look Easy (Copy This ASO-First Strategy)

What if the best app idea isn’t in your head, but hidden in the App Store?In this livestream, we’re joined by Mohamed Khaled Selim, an Egyptian indie app developer and former professional football pla...

29 Aug 1h 20min

The UGC Marketing Playbook Behind 300M+ Monthly Views

Join the App Founders Community:https://appfounders.co/Nicole Cheung's apps are pulling 300-400 MILLION monthly social views, and her UGC Marketing system is a huge reason why.In this video, she opens...

25 Aug 16min

The Highest Performing Paywalls for Apps

Link to the Notion doc:https://app.notion.com/p/superwall/App-Masters-Podcast-3c39c6f344178086becce9df17c27979 The subscription app landscape is evolving faster than ever.In this episode, Nick Godwin,...

22 Aug 1h 16min

We’ve Tested 100s of Paywalls. Here’s What Actually Converts.

Get the Presentation Deck:https://appmasters.com/paywall-presentation/What makes a high-converting app paywall? After testing hundreds of paywalls, Steve P. Young breaks down the strategies that consi...

18 Aug 19min

Indie Developer Live: Ask Me Anything About Your App

Our latest Ask Me Anything with Steve P. Young is now available to watch! In this AMA, Steve answers questions from app founders on ASO, ASA, Meta Ads, monetization, growth, and scaling an app busines...

15 Aug 1h 32min

RevenueCat Tutorial: Subscriptions, Paywalls, Analytics & More

Join the App Founders Community: https://appfounders.co/If you're building a subscription app, you're probably already using RevenueCat—but are you using it to its full potential?In this step-by-step ...

11 Aug 13min

$140K MRR Niche Dating App in Just 6 Months

What does it take to build a dating app to $140K MRR in just 6 months, while launching in only one country?In this live session, we're joined by Gabriel Zeitoun, founder of BPM, a dating app built exc...

8 Aug 1h 6min