Unlock Your App Growth with AI & Inclusive Marketing
In this interview, we’ll explore how leveraging AI and inclusive marketing can revolutionize your app’s growth strategy. We’re joined by Jedidah, a marketing leader with over a decade of experience driving demand, adoption, and engagement for software, SaaS, and AI products. Jedidah has made a remarkable impact across industries such as productivity tech, HR, finance, and education through innovative marketing strategies and go-to-market plans. She will share invaluable insights into AI’s transformative role and the crucial importance of inclusivity in shaping future app marketing strategies. You will discover: 📌 The impact of AI on app marketing and how to leverage it. 📌 Trends, benefits, and challenges of inclusive marketing for apps. 📌 Actionable tips for integrating AI and inclusivity into your app growth strategy. Learn More : Women and AI is a non-profit that celebrates and empowers women in AI, highlighting their contributions and inspiring future generations of AI professionals: https://www.womenandai.com/ The Community Bots is a non-profit that offers STEM robotics training to young women and girls in underserved communities, empowering them to pursue education and create mobile apps. https://communitybots.org/ Book a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ Get training, coaching, and community: https://appmastersacademy.com/ ********************************************* Follow us: YouTube: AppMasters.com/YouTube Instagram: @App Masters Twitter: @App Masters TikTok: @stevepyoung Facebook: App Masters *********************************************
25 Jan 1h 16min
App Masters Greatest Hits: Episode 3 with Wilhelm Taht, VP of Rovio - Makers of Angry Birds
Get ready to explore the stories behind some of the most iconic and innovative apps that have shaped the mobile landscape! We’re here with App Masters Greatest Hits—a 10-episode series where we’ll journey back in time to uncover the successes, challenges, and game-changing moments that made these apps truly distinguished. In this episode, we’re joined by a Wilhelm Taht, VP of Rovio - Makers of Angry Birds, who takes us on a journey through the worlds of casual, mid-core, and hardcore gaming. From the addictive mechanics of Clash Royale to the strategic soft launch of Angry Birds Blast, this episode is packed with invaluable insights. In this episode, you’ll discover: ✔️ What defines casual, mid-core, and hardcore games ✔️ The secrets behind successful soft launches and market strategies ✔️ How to leverage user metrics for maximum game success Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ Get training, coaching, and community: https://appmastersacademy.com/ Get your app audited: https://appmasters.com/audit/ ********************************************* Follow us: YouTube: AppMasters.com/YouTube Instagram: @App Masters Twitter: @App Masters TikTok: @stevepyoung Facebook: App Masters *********************************************
23 Jan 36min
From Zero to 5-Figure Exit With One ASO Change
In this podcast, you will discover how ONE single ASO change led to a successful 5-figure exit. We share the journey of how we took an app that was generating zero downloads for the first year and ultimately sold it. Here’s what you’ll learn: 📌 The ONE ASO strategy that helped us gain traction and users. 📌 The process of working with a buyer and negotiating the exit. 📌 Mistakes we made and what we’d do differently next time. Whether you're dreaming of launching your own app, scaling a side hustle, or just curious about the startup grind, this story will inspire and motivate you to take action. 👉 Don’t forget to like, subscribe, and drop a comment below if you have any questions or want to share your own experience! Book a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ Get training, coaching, and community: https://appmastersacademy.com/ ********************************************* SPONSORS Looking for the best alternative to Firebase Dynamic Links? The Airbridge DeepLink Plan is a smart, straightforward alternative to Firebase Dynamic Links. With ready-to-use expertise and no-code migration in just three steps, switching to Airbridge DeepLinks is simple and easy. Keep your customer journeys intact with essential deep linking and analytics. Make the switch before the deadline. Go to appmasters.com/airbridge. ********************************************* Follow us: YouTube: AppMasters.com/YouTube Instagram: @App Masters Twitter: @App Masters TikTok: @stevepyoung Facebook: App Masters *********************************************
18 Jan 1h 17min
From Zero to 5-Figure Exit With One ASO Change
In this video, you will discover how ONE single ASO change led to a successful 5-figure exit. We share the journey of how we took an app that was generating zero downloads for the first year and ultimately sold it. Here’s what you’ll learn: 📌 The ONE ASO strategy that helped us gain traction and users. 📌 The process of working with a buyer and negotiating the exit. 📌 Mistakes we made and what we’d do differently next time. Whether you're dreaming of launching your own app, scaling a side hustle, or just curious about the startup grind, this story will inspire and motivate you to take action. 👉 Don’t forget to like, subscribe, and drop a comment below if you have any questions or want to share your own experience! Book a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ Get training, coaching, and community: https://appmastersacademy.com/ ********************************************* Follow us: YouTube: AppMasters.com/YouTube Instagram: @App Masters Twitter: @App Masters TikTok: @stevepyoung Facebook: App Masters *********************************************
18 Jan 1h 15min
App Masters Greatest Hits: Episode 2 with Matthew Hall, Co-founder of Crossy Road
Get ready to explore the stories behind some of the most iconic and innovative apps that have shaped the mobile landscape! We’re here with App Masters Greatest Hits—a 10-episode series where we’ll journey back in time to uncover the successes, challenges, and game-changing moments that made these apps truly distinguished. In this episode, Matthew Hall, co-founder of Crossy Road, reveals the secrets behind the success of Crossy Road, sharing insights into building a game with high retention and viral growth. You will discover: ✔️ How to design a game that keeps players coming back ✔️ The strategy behind Ads and monetization ✔️ The role of social sharing in growing your game’s audience Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ Get training, coaching, and community: https://appmastersacademy.com/ Get your app audited: https://appmasters.com/audit/ ********************************************* Follow us: YouTube: AppMasters.com/YouTube Instagram: @App Masters Twitter: @App Masters TikTok: @stevepyoung Facebook: App Masters *********************************************
16 Jan 39min
Profitable Meta Ads with a $1,200 Monthly Budget
In this interview, we’ll explore how to profitably run Meta Ads with just a $1.2K monthly budget. We’re joined by Ben Hacker, Co-Founder of Mind Caddie, the #1 app for improving your golf mental game, and Head of Marketing at Hole19, a top golf GPS app trusted by millions. Ben brings years of experience in digital strategy and performance marketing, with a proven track record of scaling campaigns for startups and global brands across industries such as sports, entertainment, and tech. We'll also discuss a case study on how Mind Caddie grew its Monthly Active Users (MAU) from 300 to over 1,000 using growth-focused strategies. You will discover: ✔️ The importance of product metrics before scaling ✔️ How to identify when your product is ready for ad spend ✔️ A reinvestment strategy to achieve sustainable growth ✔️ Real-life growth case studies and actionable strategies Learn More: https://www.linkedin.com/in/hackerben/ https://www.mindcaddie.golf/ Book a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ Get training, coaching, and community: https://appmastersacademy.com/ ********************************************* SPONSORS Looking for the best alternative to Firebase Dynamic Links? The Airbridge DeepLink Plan is a smart, straightforward alternative to Firebase Dynamic Links. With ready-to-use expertise and no-code migration in just three steps, switching to Airbridge DeepLinks is simple and easy. Keep your customer journeys intact with essential deep linking and analytics. Make the switch before the deadline. Go to appmasters.com/airbridge. ********************************************* Follow us: YouTube: AppMasters.com/YouTube Instagram: @App Masters Twitter: @App Masters TikTok: @stevepyoung Facebook: App Masters *********************************************
11 Jan 1h 5min
Profitable Meta Ads with a $1,200 Monthly Budget
In this interview, we’ll explore how to profitably run Meta Ads with just a $1.2K monthly budget. We’re joined by Ben Hacker, Co-Founder of Mind Caddie, the #1 app for improving your golf mental game, and Head of Marketing at Hole19, a top golf GPS app trusted by millions. Ben brings years of experience in digital strategy and performance marketing, with a proven track record of scaling campaigns for startups and global brands across industries such as sports, entertainment, and tech. We'll also discuss a case study on how Mind Caddie grew its Monthly Active Users (MAU) from 300 to over 1,000 using growth-focused strategies. You will discover: ✔️ The importance of product metrics before scaling ✔️ How to identify when your product is ready for ad spend ✔️ A reinvestment strategy to achieve sustainable growth ✔️ Real-life growth case studies and actionable strategies Learn More: https://www.linkedin.com/in/hackerben/ https://www.mindcaddie.golf/ Book a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ Get training, coaching, and community: https://appmastersacademy.com/ ********************************************* Follow us: YouTube: AppMasters.com/YouTube Instagram: @App Masters Twitter: @App Masters TikTok: @stevepyoung Facebook: App Masters *********************************************
11 Jan 1h 3min
App Masters Greatest Hits: Episode 1 with Chris Barton, Co-founder of Shazam
Get ready to explore the stories behind some of the most iconic and innovative apps that have shaped the mobile landscape! We’re here with App Masters Greatest Hits—a 10-episode series where we’ll journey back in time to uncover the successes, challenges, and game-changing moments that made these apps truly distinguished. In this episode, Chris Barton, co-founder of Shazam shared about the company's journey from a nascent idea to a global phenomenon. You will discover: ✔️ History of mobile technology ✔️ The power of perseverance ✔️ The evolution of the app market Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ Get training, coaching, and community: https://appmastersacademy.com/ Get your app audited: https://appmasters.com/audit/ ********************************************* Follow us: YouTube: AppMasters.com/YouTube Instagram: @App Masters Twitter: @App Masters TikTok: @stevepyoung Facebook: App Masters *********************************************
9 Jan 31min
