How to Calculate & Increase Lifetime Value

How to Calculate & Increase Lifetime Value

Did you know that an increase of only 5% in customer retention may raise profitability by 95%?*

Figuring out your customers' lifetime value (LTV) is a vital step to increasing your profitability.

You will discover:

- What is the lifetime value of a customer

- How to calculate lifetime value of a customer the easy way

- Can LTV predictions be made with machine learning?

- How to forecast cashflow

What is LTV?

Lifetime Value or LTV is an estimate of the average revenue that a customer will generate throughout their lifespan as a customer. This ‘worth’ of a customer can help determine many economic decisions for a company including marketing budget, resources, profitability and forecasting. It is a key metric in subscription based business models, along with MRR (Monthly Recurring Revenue).

Martin Macmillan is the Founder and CEO of Pollen VC, the leading provider of non-bank debt financing to the digital economy.

Learn more:

https://pollen.vc/

https://pollen.vc/calculators/roas-ltv-and-cash-flow/

App Audits:

https://apps.apple.com/us/app/mid-ages-rpg-adventure/id1599055907

https://play.google.com/store/apps/details?id=com.glitchedlab.driftup2.carxdriftracing.driftinggame.cargames.highway.max.pro.tokyo.hypermaxpro.thumb.racing.driftstunts

SPONSORS

B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com.

Get Started for FREE: https://www.helpshift.com/appmasters/

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.

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Episoder(963)

How App Store Reviews Impact Keyword Rankings

How App Store Reviews Impact Keyword Rankings

Will buying App Store Reviews increase your keyword rankings? Well I have a phenomenal case study just for you! Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/lDQpTff-vTc

28 Feb 20185min

627: Calio Founders on Solving the Social Paradox

627: Calio Founders on Solving the Social Paradox

You know how technology brings us together like we know what everyone's doing at all times, but we don't really know each other on a deeper level. Well today's guests built a calendar app that is on a mission to make sure we all come together in person. You will discover key lessons about fundraising, why they decided to rebrand even after an Apple Feature and how they use events to promote their app. Ramy Al-Kadhi and Latif Baluch are Co-Founders of Calio & Founder of The Social Corporations.

27 Feb 201831min

626: 4X Revenue with ASO with Lewis Smith

626: 4X Revenue with ASO with Lewis Smith

Coming up is a coaching call where the developer 4X his revenue by listening to my advice and moving his target keywords to the left of the app title. You will discover how to balance branding vs search traffic, using the Spanish Mexico localization to maximize your keywords and feedback on his screenshots. Lewis Smith is an indie app developer.

22 Feb 201820min

Mobile App Localization: Is it worth it?

Mobile App Localization: Is it worth it?

Should you localize your app upon launch? Is it worth the investment? I share real life experience and data with you. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/rwp1wmM5qBo

21 Feb 20184min

625: How to Use Tumblr for App Downloads with Heidi Yu

625: How to Use Tumblr for App Downloads with Heidi Yu

Today's guest shares how you can drive app downloads using a forgotten social network called Tumblr. Also you will discover how her company is incorporating cryptocurrency into their product. Heidi Yu is the CEO / Co-Founder Boostinsider & BOOSTO.

20 Feb 201828min

624: How to Use Email Marketing to Increase In-App Conversions with Ronnie Harper

624: How to Use Email Marketing to Increase In-App Conversions with Ronnie Harper

Coming is a coaching call with a founder of a sports nutrition app who already has an audience to launch to. You will discover how to increase conversions, how to run the paid to free campaign with a subscription app, how to soft launch and how to use drip email marketing to increase your sales. Ronnie Harper is the creator of Eat 2 Win.

15 Feb 201820min

How to Get Keywords Ranked on Google Play

How to Get Keywords Ranked on Google Play

Coming up you're going to discover how to get keywords ranked on Google Play. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/V_np-SjFVmo

14 Feb 20189min

623: How to Optimize In-App Purchases for Your Games with Doron Kagan

623: How to Optimize In-App Purchases for Your Games with Doron Kagan

Today's guest has two successful exits in the mobile gaming space and he shares a brand new SDK that will automatically increase in-app purchase sales in your games. Also, listen to the part of the show when he talks about the importance of having starter packs in your games to increase sales. Doron Kagan is the Co-Founder & CEO at Game of Whales.

13 Feb 201833min

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