How to Calculate & Increase Lifetime Value

How to Calculate & Increase Lifetime Value

Did you know that an increase of only 5% in customer retention may raise profitability by 95%?*

Figuring out your customers' lifetime value (LTV) is a vital step to increasing your profitability.

You will discover:

- What is the lifetime value of a customer

- How to calculate lifetime value of a customer the easy way

- Can LTV predictions be made with machine learning?

- How to forecast cashflow

What is LTV?

Lifetime Value or LTV is an estimate of the average revenue that a customer will generate throughout their lifespan as a customer. This ‘worth’ of a customer can help determine many economic decisions for a company including marketing budget, resources, profitability and forecasting. It is a key metric in subscription based business models, along with MRR (Monthly Recurring Revenue).

Martin Macmillan is the Founder and CEO of Pollen VC, the leading provider of non-bank debt financing to the digital economy.

Learn more:

https://pollen.vc/

https://pollen.vc/calculators/roas-ltv-and-cash-flow/

App Audits:

https://apps.apple.com/us/app/mid-ages-rpg-adventure/id1599055907

https://play.google.com/store/apps/details?id=com.glitchedlab.driftup2.carxdriftracing.driftinggame.cargames.highway.max.pro.tokyo.hypermaxpro.thumb.racing.driftstunts

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Episoder(1015)

644: Mobile App Engagement and Retention with Scott Ritchie

644: Mobile App Engagement and Retention with Scott Ritchie

Coming up is a presentation from our App Masters Connect event in Santa Monica where Scott Ritchie, Head of Business Development at Pyze, will share why your addressable market is a lot smaller than y...

26 Apr 201815min

643: Selling An App for 5x Revenue with Trevor McKendrick

643: Selling An App for 5x Revenue with Trevor McKendrick

Today's guest sold his app for 5X his yearly revenues. He shares how he came up with the idea and how getting on the Startup Podcast led to his eventual acquisition. Also you will discover why he shou...

24 Apr 201831min

How to Overcome Fear

How to Overcome Fear

I want to talk to you about fear, overcoming it, accepting it and smashing through it! Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/LY9nRIvGodI

20 Apr 20185min

642: How to Get Higher Search Ranking with Shane McLean

642: How to Get Higher Search Ranking with Shane McLean

Coming up is a coaching call with a listener who has 1.7 million downloads for his period tracker app. You will discover how he can rank higher for his most desired keywords, my suggestions on his app...

19 Apr 201826min

Video Ads Optimization for Mobile Games

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18 Apr 201815min

641: How to Hack PR with Jake Ellenburg

641: How to Hack PR with Jake Ellenburg

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17 Apr 201831min

App Founders Unite Happening in Bali

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13 Apr 20188min

640: Marketing a Paid Video App with Joao Santos

640: Marketing a Paid Video App with Joao Santos

Coming up is a coaching call with a past client of mine. You will discover how to use Facebook and Apple search ads for marketing a paid app, how to figure out the right price point and finally how to...

12 Apr 201819min

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