Using User Research to Increase Revenue

Using User Research to Increase Revenue

Uncover the secrets to providing real value to your users. Discover the power of letting your users guide the product roadmap and monetization strategy. We'll cover how to use quantitative and qualitative research to better understand what will compel users to hand you their money month over month.

Jenny Kay Pollock is the Lead Subscription Monetization Manager at TogetherLabs.

Learn More:

Portfolio Site with Resources: https://www.jennykaypollock.com/

LinkedIn: https://www.linkedin.com/in/jennykaypollock/

Company Site: https://togetherlabs.com/

Twitter: https://twitter.com/Jennykaypollock

App Audits:

https://apps.apple.com/us/app/id1519809235

https://apps.apple.com/us/app/bells-by-iron-revival/id1554919084

SPONSORS

Got an app idea that you think will be the next unicorn? But you don't know what to do next?

With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you.

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.

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Follow us:

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
TikTok: @stevepyoung
Facebook: App Masters

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Episoder(1007)

How Apps & Games Can Boost Revenue Beyond App Stores

How Apps & Games Can Boost Revenue Beyond App Stores

In this episode, we’re joined by Chris Hewish, President at Xsolla - a global leader in video game commerce. With a career spanning Activision, DreamWorks Animation, Survios, and now Xsolla, Chris has...

6 Sep 20251h 1min

How to Create AI UGC Ads That Convert in 15 Minutes

How to Create AI UGC Ads That Convert in 15 Minutes

Want to create high-performing AI UGC ads in less than 15 minutes? In this video, I’m breaking down the exact framework we use at App Masters to craft UGC creatives that convert, and you can easily re...

2 Sep 202512min

How to Create AI UGC Ads That Convert in 15 Minutes

How to Create AI UGC Ads That Convert in 15 Minutes

Want to create high-performing AI UGC ads in less than 15 minutes? In this video, I’m breaking down the exact framework we use at App Masters to craft UGC creatives that convert, and you can easily re...

2 Sep 202513min

How MeWe Grew to 20M As A Privacy-First Social Media App

How MeWe Grew to 20M As A Privacy-First Social Media App

In this episode, we are joined by Mark Weinstein, a tech entrepreneur, thought leader, privacy advocate, and one of the original inventors of social networking. He is a founder of MeWe, the privacy-fi...

30 Aug 20251h 6min

How MeWe Grew to 20M As A Privacy-First Social Media App

How MeWe Grew to 20M As A Privacy-First Social Media App

In this episode, we are joined by Mark Weinstein, a tech entrepreneur, thought leader, privacy advocate, and one of the original inventors of social networking. He is a founder of MeWe, the privacy-fi...

30 Aug 20251h 7min

How to 2X Your App Retention With This Overlooked Ingredient

How to 2X Your App Retention With This Overlooked Ingredient

Want to instantly double your app retention? 🎵In this episode, we interviewed with Lauren Puffpath, Co-Founder & COO of Feed.fm, to uncover one of the most overlooked ingredients in app success: musi...

26 Aug 202518min

How to 2X Your App Retention With This Overlooked Ingredient

How to 2X Your App Retention With This Overlooked Ingredient

Want to instantly double your app retention? 🎵In this episode, we interviewed with Lauren Puffpath, Co-Founder & COO of Feed.fm, to uncover one of the most overlooked ingredients in app success: musi...

26 Aug 202520min

The Path to $100,000 ARR - What Flopped with Paid Ads

The Path to $100,000 ARR - What Flopped with Paid Ads

In this episode, Asher Herbstman and Thatcher Clough, co-founders of Clear30, share the journey of taking their app, Clear30, from idea to 6,000 weekly downloads, $8K MRR, and $100K ARR through subscr...

23 Aug 20251h 12min

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