761: Successful Retention Campaigns with Mirela Cialai
Today's guest is the Director of Mobile Marketing at Zinio and she shares some of their most successful retention campaigns. You will discover one of their best campaigns for revenue, how they doubled...
10 Des 201935min
3 App Store Optimization Strategies You Should Be Testing for 2020
If there is one thing that is consistent with app store optimization (ASO), it’s that the app store stores are always changing its algorithms. Obviously, this makes sense since their objective is to g...
10 Des 201913min
760: Using Email Marketing for Mobile App Retention with Matthew Sadofsky
Today's guest is a mobile marketing executive with years of experience growing mobile first companies in the dating, music, gaming, and fitness industries. We talk about key metrics a data scientist c...
4 Des 201936min
759: How to Build a UA strategy for High-LTV Subscribers with Saulo Marti
Today's guest is the VP of Marketing of the highly popular 8fit app and he shares how to build a UA strategy optimized for high-LTV subscribers. Also, you will discover why performance marketing is no...
26 Nov 201946min
758: Launching a New Service in a Mature Market with Guillermo Gaspart
How do you overcome the first years of launching a totally new service into a mature market? Well today's guest is the Founder & CEO of BYHOURS, a service that lets you book hotels by the hour. He sha...
19 Nov 201932min
Apps Gone Free vs Apple Feature
In this video, I compare my favorite mobile growth hack versus getting an Apple Feature. You will discover why this campaign is even better than an Apple Feature. Watch Video on YouTube and Subscribe...
18 Nov 20199min
757: Native App Preloads with Matt Tubergen
Want to preload your apps directly on to a user's phone? Well today's guest talks about how their new platform allows you to run ads and with a single tap bypass the Google Play Store and have your ap...
12 Nov 201928min
How to Calculate Accurate ROIs from Apple Search
Shamanth Rao, founder at Rocketship HQ, talks about how your Apple Search Ads installs might be different from your MPP and how to accurately calculate ROIs from your Apple Search Ads.
5 Nov 20197min
