23 • Black Friday and Cyber Monday 2020 Extravaganza

For e-commerce centric companies like Klaviyo, Black Friday / Cyber Monday is considered a "Super Bowl type event". How do we get ready for the big day? Designers Adeniyi Sonoiki, Ally Hangartner, Bram Oosten, and Gui Schmitt chat about the importance of those days to our customers and how the reality of 2020 changed everything this year. We also talk about Klaviyo's culture for BFCM and, as the new year starts, some resolutions we have for 2021. 🤞 === 🔗 References === Keepa, Amazon price tracker • https://keepa.com/#! Klaviyo's 2020 BFCM Numbers • https://www.klaviyo.com/blog/online-store-sales-cyber-weekend-2020 === ✨ Recommendations ✨ === Spotify Wrapper 2020 • https://newsroom.spotify.com/2020-12-09/3-tips-tricks-to-enhance-your-2020-wrapped-experience/ Misbehaving: The Making of Behavioral Economics Book • https://amzn.to/3c0O2Tt Refactoring UI Book • https://refactoringui.com/book/ How To with John Wilson • https://www.hbo.com/how-to-with-john-wilson Oculus Quest 2 • https://www.oculus.com/quest-2/ Beat Saber • https://www.beatsaber.com Have any feedback for us here at the Klaviyo Design Team? Send an email to designpodcast@klaviyo.com. If you like the show, consider leaving a review on the Apple Podcasts, it really helps! –––––––––––––––––– Adeniyi Sonoiki, Associate Product Designer Ally Hangartner, Senior Product Designer Bram Oosten, Product Designer Guilherme Schmitt, Product Designer Edited by: Aaron Goeglein