Klaviyo Data Science Podcast EP 16 | Using Data Science to Answer Tough Questions (feat. Plytrix)

Klaviyo Data Science Podcast EP 16 | Using Data Science to Answer Tough Questions (feat. Plytrix)

Welcome back to the Klaviyo Data Science podcast! This episode, we dive into…

Solving difficult problems with data science

This month, we talk with Shane Suazo, the founder of Plytrix Analytics, about using data science to drive efficient business growth. Shane and Plytrix work with Vital Proteins, and we dive deep into their story and highlight the places where using specific — and powerful — data science techniques helped accelerate a growth opportunity into a growth story. You’ll hear about all that and more, including:

  • Establishing a single source of truth as a foundation for advanced analyses
  • Preventing churn with minimal cost
  • The most important advice for translating general data science techniques to the reality of a specific business
“It’s enabled Vital Proteins to send more timely messages with more relevant offers — offers that are better-tailored to our high-value customers specifically.”
 — Shane Suazo, Plytrix Links About Klaviyo

Klaviyo empowers creators to own their own destiny and helps growth-focused ecommerce brands drive more sales with super-targeted, highly relevant email, SMS, Facebook, and Instagram marketing. Interested? We’re always looking for great people to join our team.

Who’s who

Edited by: Michael Lawson

Logo by: Griffin Drigotas, Ally Hangartner from Klaviyo Design

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Episoder(62)

Klaviyo Data Science Podcast EP 62 | The Math of Games (Part 1)

Klaviyo Data Science Podcast EP 62 | The Math of Games (Part 1)

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Klaviyo Data Science Podcast EP 61 | The Tech Startup Bildungsroman

Klaviyo Data Science Podcast EP 61 | The Tech Startup Bildungsroman

All companies start small. The lucky ones grow, and growth necessarily comes with change. This month on the Klaviyo Data Science Podcast, we look at Klaviyo’s growth through the past 8 years and the p...

9 Jul 202545min

Klaviyo Data Science Podcast EP 60 | Books Every Data Scientist (and Software Engineer) Should Read (vol. 3)

Klaviyo Data Science Podcast EP 60 | Books Every Data Scientist (and Software Engineer) Should Read (vol. 3)

This month, we return to a classic Klaviyo Data Science Podcast series: books every data scientist (and software engineer) should read. This episode focuses on the Clean * duology by Robert C. Martin,...

11 Jun 202542min

Klaviyo Data Science Podcast EP 59 | Next Best Action

Klaviyo Data Science Podcast EP 59 | Next Best Action

What should I do next? A common question, one that seems simple on the surface, but the answer, especially a more optimal answer, can be very difficult to uncover. It may involve information that the ...

16 Mai 202523min

Klaviyo Data Science Podcast EP 58 | All Aboard the Leadership

Klaviyo Data Science Podcast EP 58 | All Aboard the Leadership

All successful teams have at least one leader, and most have at least one manager. This episode, we dive into how leadership works on highly technical teams, how managing a highly technical team works...

14 Apr 202548min

Klaviyo Data Science Podcast EP 57 | Agile, or, Don't Go Chasing Waterfall

Klaviyo Data Science Podcast EP 57 | Agile, or, Don't Go Chasing Waterfall

What is agile methodology — and, just as importantly, what is it not? Whether you’re new to agile entirely or you stay up late pondering its most philosophical inner workings, if you want to know more...

11 Mar 202544min

Klaviyo Data Science Podcast EP 56 | Evaluating AI Models: A Seminar (feat. Evan Miller)

Klaviyo Data Science Podcast EP 56 | Evaluating AI Models: A Seminar (feat. Evan Miller)

This month, the Klaviyo Data Science Podcast welcomes Evan Miller to deliver a seminar on his recently published paper, Adding Error Bars to Evals: A Statistical Approach to Language Model Evaluations...

7 Feb 202545min

Klaviyo Data Science Podcast EP 55 | 2024 Year in Review

Klaviyo Data Science Podcast EP 55 | 2024 Year in Review

Welcome back to the Klaviyo Data Science podcast! This episode, we dive into… 2024 Year in Review As the new year starts, we take a look back at 2024. We spoke to data scientists and people who work c...

13 Jan 202549min

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