27: How to Find Your Ideal Client & Mission Statement vs. Positioning Statement

27: How to Find Your Ideal Client & Mission Statement vs. Positioning Statement

We get into it with a story from Maggie who recently threatened a client. Had she not known the value of her services and had a strong sense of her brand cornerstones, its possible she never would have gotten paid. She shares the steps she took last year to figure out exactly what her brand's core values were. We find her mission statement straight from her website. Rich points out a the key language he uses in Storied Coffee's mission statement and why it was so important to him. He also explains they key difference between Mission Statement and Positioning Statement and why its imperative to have both.Send us your feedback to housecoffeepodcast@gmail(.)comSpecial thanks as always to TJ McMaster for mixing and producing this episode!

Episoder(43)

11: If it's Meant to Be, it's Up to Me! Assume it Will Work

11: If it's Meant to Be, it's Up to Me! Assume it Will Work

Have you ever started a new thing and didn't assume it would work? Rich can relate. He takes a deeper dive into opening day of Storied Coffee and how they were grossly under-prepared for the 6-hour ru...

15 Jun 202359min

10: Coffee Shops are Temporary, Hospitality is Forever

10: Coffee Shops are Temporary, Hospitality is Forever

Today Maggie & Rich sit down with the infamous TJ McMaster: Audio Engineer and Producer of House Coffee Podcast. This episode is jam-packed! They talk about principles of hospitality and experiences w...

8 Jun 20231h 4min

Flipping Houses & Network Marketing/MLMs

Flipping Houses & Network Marketing/MLMs

Maggie & Rich are flipping out over this discussion! Maggie shares her opinion about the concept of flipping houses (hint, its the other half of the reason she got her real estate license) and Rich ta...

1 Jun 20231h 9min

Normalizing Craziness & Diversifying Income Streams

Normalizing Craziness & Diversifying Income Streams

The reality of being a entrepreneur is sometimes business is slow. In this episode, Maggie & Rich get unfiltered and talk about the hardships of their business and diversifying income streams. Maggie ...

25 Mai 20231h 3min

5-Star Experiences

5-Star Experiences

A back and forth between Maggie and Rich on what goes into a 5-star (or 1-star) experience. Maggie turns the question back to Rich and he shares his 1-star rant. They also share feedback from Instagra...

18 Mai 20231h 3min

Honestly, Maggie! The Origin Story of Her Staging Business

Honestly, Maggie! The Origin Story of Her Staging Business

This week is all about how Maggie started taking her staging business 'Welcome Home Co' seriously after years of using her own personal furniture and accessories in her client's homes. Does staging ac...

11 Mai 202355min

Specialty Coffee: What We Mean When We Say It

Specialty Coffee: What We Mean When We Say It

Rich does a deep dive on the Coffee Expo that he and his team attended in Portland Oregon. He also goes on a mini soapbox about the phrase “specialty coffee.” Maggie shares her opinions on the subject...

4 Mai 202356min

The Enneagram: Love it? Or is it Too Played Out?

The Enneagram: Love it? Or is it Too Played Out?

Maggie & Rich talk about their Enneagram types and how relevant (or irrelevant) it is in their lives. Learn what their core motivations are and how it pertains to business. Maggie shares what number s...

27 Apr 202339min

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