The Brand Marketing Show9 Aug 2022

The Importance Of Community With Peace Mitchell From AusMumpreneur

The journey of being a business owner AND a mum is a very special and unique experience.

Adding the many challenges of being a mother to the constant day to day challenges of owning a business and you've got the perfect mix of overwhelm and frustration. And more often than not, it can be a very lonely journey.

I know I certainly discovered this to be true when I started my first business during maternity leave with two babies. But thankfully, 12 years ago I became involved with the AusMumpreneur community which opened up a vast network of other mum business owners, all experiencing the exact same issues.

Committed to providing a network of mum business owners, the Ausmumpreneur Conference and Awards were delivered to acknowledge the challenges we face and to allow for connection for sharing knowledge, collaborations, support and lifelong friendships.

Today I get to interview my friend Peace Mitchell, one of the founders of AusMumpreneur and we talk about:

The importance of a network and community for mums running a business
The unique challenges that mums do face when running a business and often not being taken seriously enough
The value of celebrating achievements within our community and why women tend to avoid putting their hands up for recognition
What the benefits are for business owners in entering for awards and how to maximise the experience.
How to make the most of attending a conference
Why like minded conferences can transform your mindset from 'at home mum business' to a multi-million dollar business owner

Listen today as Peace and I discuss the importance of having a community to support your business journey.

Discover the full shownotes and links at https://www.catherinelangman.com/episode-134/

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(345)

How to plan an ecommerce promotional calendar for steady, profitable growth

A 40% discount on a 50% margin product doesn't cost you 40% of your profit. It costs you 80%. In this episode of The Brand Marketing Show, Catherine Langman walks through the arithmetic almost nobody ...

10 Sep 37min

I bought from a brand I'd wanted for months. I'll never buy from them again.

I finally bought from a brand I'd been following for months, and by the time I'd paid I felt slightly worse about myself than when I started. This episode is about why. Every website contains a predic...

3 Sep 38min

Your revenue grew. Your profit didn't. Here's how to get it back.

A premium brand in its second decade raised its ad spend by around sixty per cent. Revenue rose around twenty. Profit fell, and the founder was certain the cause was her advertising. The advertising a...

27 Aug 29min

How to Price Your Premium Brand for Profitable Growth

Your gross margin looks healthy – and it's probably lying to you. In this episode of The Brand Marketing Show, I show you how to price a premium brand for profitable growth, with real numbers from two...

20 Aug 39min

Why "just sell direct" is bad advice for premium brands (and the best advertising you're not paying for)

Your best advertising isn't an ad – it's someone else's shelf. And "just go direct" probably talked you out of it. Everyone is telling premium brands to cut out the middleman and go direct-to-consumer...

13 Aug 33min

Boring doesn't stop the scroll. Here's what does.

If your content doesn't stop the scroll, it's not because your packing-orders Reel lost to a better one. It lost to the four hundred similar versions that came before it, which had already taught her ...

6 Aug 25min

The real reason I don't buy from most brands (& the incredibly simple solution)

I'm the customer premium brands want most – and I recently realised I'd walked straight past one I should have loved, for a whole year, while actively shopping for exactly what they sell. In this epis...

30 Jul 33min

The marketing mistake that costs more than your ad spend

"If I could just crack Meta, I'd be able to scale." I hear a version of this almost every week – and it's almost always wrong. In this episode of The Brand Marketing Show, I make the case that growing...

22 Jul 37min