5 Challenges Impacting eCommerce Growth & How To Overcome Them

5 Challenges Impacting eCommerce Growth & How To Overcome Them

It's no secret that this has been a pretty tough year for many, both as business owners and personally.

I think sometimes when we experience challenging times, especially as a small business owner, it can sometimes feel pretty isolating like you're not cut out for this because you're finding it so hard.

In times like that it can be comforting to hear that others around you who you maybe look up to or view as being maybe more successful, also find the same or similar things challenging as you.

It's especially comforting to know that others have solved similar problems or dealt with similar issues and been able to go on to achieve success.

One thing that we do in our business is to collect a lot of data.

We're always conducting market research about our audience - eCommerce brands - and we do this so that we're able to create relevant free content and resources, like this podcast and like some of the free training materials we produce and share - and also so that we can provide the right mix of services to our clients that will actually help them where they're at right now.

And because we collect this data, we're able to draw insights from it and work out what are the common themes or common struggles that eCommerce businesses are experiencing right now.

So today on the show I really wanted to share with you what those common themes and struggles are, how some of our clients are dealing with them and thriving, and share some details about what they're doing to get there.

To help me unpack this topic I'm joined by our super smart and strategic Brand Growth Advisor, Chelsea Papadopoulos.

My hope is that you'll find this content might be both comforting and inspiring and hopefully give you some confidence through to the end of this year as well as into the new year as you think about or start planning for 2024.






For the full show notes visit https://www.catherinelangman.com/episode-201/




Links mentioned in this episode:

If you'd like help to achieve your goals in 2023 I invite you to have a chat to find out how we can make that happen together.

https://productpreneurmarketing.com/lets-talk/

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(345)

How to plan an ecommerce promotional calendar for steady, profitable growth

How to plan an ecommerce promotional calendar for steady, profitable growth

A 40% discount on a 50% margin product doesn't cost you 40% of your profit. It costs you 80%. In this episode of The Brand Marketing Show, Catherine Langman walks through the arithmetic almost nobody ...

10 Sep 37min

I bought from a brand I'd wanted for months. I'll never buy from them again.

I bought from a brand I'd wanted for months. I'll never buy from them again.

I finally bought from a brand I'd been following for months, and by the time I'd paid I felt slightly worse about myself than when I started. This episode is about why. Every website contains a predic...

3 Sep 38min

Your revenue grew. Your profit didn't. Here's how to get it back.

Your revenue grew. Your profit didn't. Here's how to get it back.

A premium brand in its second decade raised its ad spend by around sixty per cent. Revenue rose around twenty. Profit fell, and the founder was certain the cause was her advertising. The advertising a...

27 Aug 29min

How to Price Your Premium Brand for Profitable Growth

How to Price Your Premium Brand for Profitable Growth

Your gross margin looks healthy – and it's probably lying to you. In this episode of The Brand Marketing Show, I show you how to price a premium brand for profitable growth, with real numbers from two...

20 Aug 39min

Why "just sell direct" is bad advice for premium brands (and the best advertising you're not paying for)

Why "just sell direct" is bad advice for premium brands (and the best advertising you're not paying for)

Your best advertising isn't an ad – it's someone else's shelf. And "just go direct" probably talked you out of it. Everyone is telling premium brands to cut out the middleman and go direct-to-consumer...

13 Aug 33min

Boring doesn't stop the scroll. Here's what does.

Boring doesn't stop the scroll. Here's what does.

If your content doesn't stop the scroll, it's not because your packing-orders Reel lost to a better one. It lost to the four hundred similar versions that came before it, which had already taught her ...

6 Aug 25min

The real reason I don't buy from most brands (& the incredibly simple solution)

The real reason I don't buy from most brands (& the incredibly simple solution)

I'm the customer premium brands want most – and I recently realised I'd walked straight past one I should have loved, for a whole year, while actively shopping for exactly what they sell. In this epis...

30 Jul 33min

The marketing mistake that costs more than your ad spend

The marketing mistake that costs more than your ad spend

"If I could just crack Meta, I'd be able to scale." I hear a version of this almost every week – and it's almost always wrong. In this episode of The Brand Marketing Show, I make the case that growing...

22 Jul 37min

Populært innen Business og økonomi

stopp-verden
dine-penger-pengeradet
e24-podden
rss-penger-polser-og-politikk
lydartikler-fra-aftenposten
rss-borsmorgen-okonominyhetene
rss-skravla-gar
rss-pa-konto
pengepodden-2
utbytte
rss-orjasater
livet-pa-veien-med-jan-erik-larssen
finansredaksjonen
tid-er-penger-en-podcast-med-peter-warren
pengesnakk
stormkast-med-valebrokk-stordalen
lederpodden
morgenkaffen-med-finansavisen
rss-markedspuls-2
liberal-halvtime