The Brand Marketing Show12 Feb 2024

How I Personally Design Growth Strategies That Make Millions

Most eCommerce brands that are struggling to grow right now are stuck because they're making this one critical error:

They don't have the right, over-arching growth strategy in place.

It's not that these brands aren't implementing some marketing strategies… They're usually implementing a bunch of tactics like email marketing, posting content on socials, maybe spending money on advertising. Sometimes even SEO.

But if you're doing all that and finding it's still not working, and if you've ever said to me (or to yourself or to anyone else) that you've tried every marketing tactic and it's not working…

Then you're probably missing this too.

At the end of the day, all of those marketing and advertising channels are just that: communication channels. In and of themselves, they're not strategies.

For example, over the last few weeks I've been personally designing growth strategies for my newest Mastery clients, but let me tell you about one in particular.

She's got a gorgeous brand and has grown it well over a few years, but over the last 12 months she's plateaued with no growth on the year before.

She initially said to me before we started working together that she has tried everything but it's not working. Her knee-jerk reaction was that the state of the economy was to blame.

Of course, there are definitely ways in which the cost of living and the economy impacts business.

But 9 times out of 10, that's not the cause of these brands' struggle.

So in this episode, I want to share with you how I personally go about designing growth strategies that make millions of dollars. Even in today's market.

To accompany this episode, I've recorded a short tutorial video about how I calculate eCommerce revenue growth projections accurately. If you'd like to access this for free, head to catherinelangman.com/dashboard

For the full show notes visit https://www.catherinelangman.com/episode-213/

Links mentioned in this episode:

If you'd like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.

https://productpreneurmarketing.com/lets-talk/

https://catherinelangman.com/dashboard

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