eCommerce MasterPlan2 Jan 2020

Email Marketing from Batch and Blast to Customer Focused Comms with Nicola Fox

I met our guest at the Internet Retailing Expo (IRX) where she was giving a presentation in the conference theatre I was chairing – her session was so good and the content so valuable I knew she would make a great guest.

It took us a little while to make the recording happen – but you’re in for a treat…

Nicola Fox is a retail marketer specialising in Email marketing, CRM and Loyalty

Over the last 10 years, she’s been working for top UK retailers like Holland & Barrett where she designed and developed a healthcare loyalty programme.

Most recently she worked at fast-fashion giant Missguided, where she took on a task familiar to anyone in eCommerce – shifting email marketing from batch and blast to a data-driven, segmented, personalised program.

A difficult enough task in a small, slow-moving eCommerce brand – let alone one of the fastest biggest retailers around.

Listen to hear Nicola explain exactly how she did it.

Find all the details at https://eCommerceMasterPlan.com

Sign up for a free Omnisend account at https://ecmp.info/Omnisend - Use code MASTERPLAN2022 to save 15% on paid plans when you need them.

This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/ --- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(644)

Using Product Discovery to Create a Better Shopping Experience and Drive Growth with Next’s Jay O’Neill

Jay O’Neill was Product Manager of Product Discovery at Next, one of the UK’s most successful high street retailers focused on fashion and homewares. Jay specialises in growth through digital marketin...

21 Sep 34min

How Clothes Doctor Is Growing with Smarter Subscriptions, AI, and Sustainability

Janis Thomas is the CMO at Clothes Doctor, a fast-growing UK clothing-care brand selling premium laundry and fabric-care products. Founded in 2017, they are now a 7 figure business selling via wholesa...

14 Sep 31min

How Products Get to Market Faster – and How AI helps Shoppers Find Them

Mark Howell is the Director Retailers EMEA at Rithum, where they help the world’s leading brands and retailers list, market, fulfill, and optimise products across every major commerce channel – from c...

7 Sep 39min

How BLD BRO Built a Fast-Growing DTC Brand with Shopify, Amazon and Community

Tariq Kazemi is the co-founder and CEO at BLD BRO, a British skincare brand championing “bald confidence”. Founded in 2021, they did £3.5million last year and are growing fast via their Shopify store ...

31 Aug 33min

WWYD if you were CFO at a Fast-Growing DTC Brand? – with Dan Major

Dan Major is a Fractional CFO for DTC fashion, footwear, and beauty brands. Focused on scaling profitability by unlocking margin and freeing up cash for ads and stock. In this WWYD episode, Dan walks...

24 Aug 34min

How &Sons Built an 8-Figure Menswear Brand Through Community

James Cowdale is the co-owner and marketing director at &Sons, a fashion BCorp brand selling vintage style clothing, primarily menswear. Founded in 2016 they now sell via their Shopify site, 2 stores ...

17 Aug 34min

Building a Purpose-Driven Brand to £15m: How Asket Scaled Without Chasing Trends

Jonatan Ehn is the Chief Commercial Officer at Asket, a fashion brand that doesn’t think of itself as a fashion brand. With the goal to liberate daily life from clutter and excess. Their men’s and wom...

10 Aug 32min

Calla Shoes’ Winning Formula: SEO, Customer Feedback, and Strategic Partnerships

Jennifer Bailey is the CEO Founder at Calla Shoes, sellers of women's shoes for bunions, wide feet and problem feet. Founded in 2016 they now sell via their Shopify store and are on track for £2millio...

3 Aug 37min