eCommerce MasterPlan17 Jan 2022

Replatforming from Magento to BigCommerce with Ash Hubbard from Grenson Shoes

Ashley Hubbard is in charge of eCommerce at Grenson Shoes a heritage British brand with a young heart. The business was founded over 150 years ago, as well as the DTC website, they wholesale to top department stores such as Mr Porter, Matches Fashion, and Selfridges, They also have their own physical stores across London.

Ashley has recently taken Grenson through a HUGE replatforming project from Magento 1 Community to BigCommerce. We talk through why and how they undertook the project. Including key lessons learnt, and tips for doing it right yourselves. We ALSO manage to chat about the rise in marketplaces and importance of having your data ready to go AND how Grenson's customers can massively extend the life of their products via their repairs service.

JGS

This is one of our 2022 January Growth Series - handpicked episodes selected to help you pull together the perfect plan for your business in 2022. We'll be releasing one every MONDAY and THURSDAY throughout January.

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