eCommerce MasterPlan14 Aug 2023

How should you be using AI today? Our 10 guests share their best tips

Welcome to one of our famous expert mash-up episodes!

We have ten brilliant guests sharing their key insights from the exciting world of generative AI and how it is revolutionising the eCommerce landscape.

I asked each of them to answer this question:

"What is your favourite way that AI is helping eCommerce brands right now?"

We'll explore how you can incorporate generative AI into your business and marketing, and how it is improving the customer experience and streamlining back office operations.

We'll also discuss the challenges faced by brands in the implementation, the ethical considerations and its potential environmental benefits.

In this episode we discuss:

How are brands incorporating generative AI into their strategy?
Examples of how AI improves the creative process in eCommerce
The ethical considerations you need to know
What are the potential environmental benefits from using AI?
What can small businesses benefit from AI the most?

Time stamps:

[02:53] AI can help with easy wins, personalisation, and fairness for eCommerce customers.

[07:53] How it levels the marketing playing field for small ecommerce stores.

[10:53] Disrupting store owners, content creation vital.

[16:15] Enables personalised, intelligent marketing experiences at scale.

[19:30] Enhances customer experience.

[22:18] AI in retail brings value and excitement.

[25:31] Automating support, saving time, improving response.

[30:09] The impact on creative creation, data manipulation, and existing tools.

Guest line up:

CopySmiths' Katrina McKinnon
eDesk's Jodi Gaines
Cooee's Shwetank Tamer
Nibble's Rosie Bailey
Planning-inc's Stuart Russell
Tailwind's Susan Moeller
Bloomreach's Christina Augustine
Dressipi's Sarah McVittie
Shopify's Deann Evans
Prisync's Turker Yigitalp

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