eCommerce MasterPlan30 Okt 2023

Fashion, PR, and Circularity with The R Collective's Christina Dean

Christina Dean is the founder and CEO of The R Collective, an upcycled fashion brand and social impact business that rescues luxury brands’ excess materials and collaborates with award-winning sustainable designers to create circular fashion.

Founded in 2017 they are selling via their Shopify store and wholesale.

They have rescued 238,000 yards of fabric and 8,100 square feet of leather.

In this episode we discuss:

Why excessive textile materials pose a challenge for charities and businesses
The issue of excess and waste materials in the fashion industry
Repurposing and reusing fabric and clothing protected by intellectual property
How do partnerships with luxury brands help in creating circular fashion?
Why is getting control of inventory crucial in becoming more sustainable?

Time stamps:

[03:57] From dentist to journalist to sustainable fashion.

[06:31] Businesses donate excess materials to nonprofits.

[11:19] Complexity of using luxury brands' excess stock.

[14:55] Recycling luxury brand materials into new products.

[17:16] Supply chain analysis proves recycling is environmentally beneficial.

[21:48] Inventory control is crucial for sustainable businesses.

[24:04] Press involvement is crucial for business success.

[28:07] Fashion waste creates opportunities for sustainability.

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