eCommerce MasterPlan4 Des 2023

How to grow a Shopify Yoga brand including Wholesale with Valka Yoga’s Danny Garg

Danny Garg is the CEO & founder of Valka Yoga.

Founded in New Zealand in 2017, Valka Yoga now also sells to the US, UK, and Australia and is growing 30% year on year. They now sell via their Shopify site and wholesale offering via their own site and Faire and do about $500,000 per year.

Listen to discover:

Danny’s eCommerce journey to consistent 30% annual growth
Valka Yoga’s international team structure
How Valka Yoga keep costs and carbon down with their global fulfillment methods
How Danny decided to expand the range from purely Cork to Copper!
The huge marketing channel shift from Ads to Affiliates and Influencers that's driving growth
How Danny's put Social Proof at the heart of their growth strategy
Why listing on wholesale marketplace Faire has been a great step to B2B eCommerce sales growth

Key timestamps to dive straight in:

[04:28] India and New Zealand influenced sustainable mindset. Researched yoga mat materials, discovered cork.

[08:03] Mix of factors: Carbon footprint, shipping costs. Locally-made products reduce carbon footprint.

[12:57] Help studios customize products, gain customers' confidence.

[13:47] Prominent social proof boosts wholesale sales growth.

[17:22] Overseas shipping profitable, favorable payment terms.

[23:07] Seeking eco-friendly materials and local production.

This podcast uses the following third-party services for analysis:

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