The Devil is in the Details

The Devil is in the Details

#74 - The Devil is in the Details

This week’s episode is all about the details… the little things that we can do to make an impression on our guests. Because even though we have all different kinds of marketing tools at our disposal, word-of-mouth is still the most powerful tool out there. And word-of-mouth is something our guests do for us.

But we can’t leave it all to them… we can’t just serve a great meal and then HOPE they tell their friends and colleagues. No, we have to tip the scales in our direction. Okay, so how do we do that? We give them things to talk about.

Now that begs the question… what kinds of things get talked about?

That's the question I'm going to invite you to answer for yourself. To give you a bit of inspiration, I'm going to share some of my favorite little details from meals I';ve had over the years. Restaurants featured on this episode:

  • The French Laundry (Yountville, CA)
  • Olmsted (Brooklyn, NY)
  • Bestia (Losa Angleles, CA)
  • Carmines (New York, NY)
  • Le Violon d'Ingres (Paris, FR)
  • Frenchette (New York, NY)
  • Legacy Records (New York, NY)
  • Levain Bakery (New York, NY)
  • Fluke (Newport, RI)
  • Marc Forgione (New York, NY)
  • Lincoln (New York, NY)

...and a few more surprises!

THIS WEEK'S SPONSOR:
The Table Rock QR Menu System (CLICK HERE)

The ONLY Restaurant Budget Template You'll Ever Need - CLICK HERE

Episoder(544)

Process, Progress, and Secrets to Productivity

Process, Progress, and Secrets to Productivity

#24: Process, Progress, and Secrets to Productivity I am endlessly fascinated by the subject of creativity... and not just what it means to artists, but in business as well. Think of in terms of "prob...

12 Aug 201923min

Strategic vs. Tactical

Strategic vs. Tactical

#23: Strategic vs. Tactical Thousands of years ago the ancient Chinese military strategist, Sun Tzu, wrote this in The Art of War: "Strategy without tactics is the slowest route to victory. Tactics wi...

29 Jul 201916min

Capturing Great Food Photography

Capturing Great Food Photography

#22: Capturing Great Food Photography This week's episode is all about photography... specifically Food Photography. It's a big part of how I make my living, and an important way to attract customers ...

22 Jul 201942min

Learning How to Tell Great Stories

Learning How to Tell Great Stories

#21: Learning How to Tell Great Stories I've been telling you week after week that the key to success... the key to your success... is to answer this one question: "What are the stories only you can t...

15 Jul 201918min

Use E-Mail Marketing to Drive Revenue

Use E-Mail Marketing to Drive Revenue

#20: Use E-Mail Marketing to Drive Revenue This week’s episode is all about the importance of Permission Marketing. Perhaps you're asking: "What is permission marketing?" Seth Godin defines it as “the...

8 Jul 201925min

The Do's and Don'ts of Building a Restaurant Website

The Do's and Don'ts of Building a Restaurant Website

#19: The Do's and Don'ts of Building a Restaurant Website Think of your website as your digital home. At the very least, it should be an extension of the hospitality you provide in the restaurant; at ...

1 Jul 201923min

Five Keys to Social Media Success

Five Keys to Social Media Success

#18: Five Keys to Social Media Success Much of the work I do with my clients is Social Media Marketing, and yet I think a lot of small business owners can feel overwhelmed by it all. Just managing the...

24 Jun 201932min

Menu Magic

Menu Magic

#17: Menu Magic Think about the people who dined in your restaurant last night. Couples, families, businessmen, friends, whatever... all of them were there for different reasons. They ordered differen...

17 Jun 201919min

Populært innen Business og økonomi

stopp-verden
lydartikler-fra-aftenposten
dine-penger-pengeradet
e24-podden
rss-borsmorgen-okonominyhetene
rss-penger-polser-og-politikk
pengepodden-2
livet-pa-veien-med-jan-erik-larssen
finansredaksjonen
utbytte
pengesnakk
stormkast-med-valebrokk-stordalen
tid-er-penger-en-podcast-med-peter-warren
morgenkaffen-med-finansavisen
liberal-halvtime
rss-sunn-okonomi
lederpodden
rss-pa-konto
rss-investering-gjort-enkelt
rss-markedspuls-2