Positioning and Repositioning
RESTAURANT STRATEGY7 Sep 2020

Positioning and Repositioning

#78 - Positioning and Repositioning

Back on Episodes #60, 61, and 62 we talked all about how to position a brand, understanding the importance of differentiating yourself in the market. We review the concept and talk about the best ways to go about that, but then turn our attention to the idea of repositioning. Once the market becomes saturated, the questions becomes: How do you find a new way to differentiate yourself?

The key is to change your focus, meaning what you draw the consumer's attention to.

To illustrate the point, I use Subway Sandwich Shops as an example. They are the #1 fast food restaurant in the world by market share, and they have successfully repositioned themselves twice so far. It's an incredible feat and one we can learn from. Of course, the company is struggling these days... sales have slipped in each of the past 5 years, and it begs the question: How might the successfully reposition themselves again?

I try to answer that question with an idea of my own. It's certainly not the only idea out there, and perhaps not even the best. Just a brainstorm if you will. And I hope it'll give you an idea of how you might do this for your restaurant.

P.S. - Click Here to reserve your spot in the E-Mail Strategy Live Online Workshop

(It's 50% OFF right now!!!)

Episoder(543)

The 3 Things You Need to Do During a Slowdown (ENCORE)

The 3 Things You Need to Do During a Slowdown (ENCORE)

#390 - The 3 Things You Need to Do During a Slowdown (ENCORE) *****  This week's episode is brought to you by: AVERO Increase your profitability using the industry's best kept secret weapon.  VISIT: h...

31 Okt 202420min

Why You MUST Reverse Engineer Your Business for PROFIT

Why You MUST Reverse Engineer Your Business for PROFIT

#389 - Why You MUST Reverse Engineer Your Business for PROFIT *****  This week's episode is brought to you by: MARGIN EDGE Take control of your costs with using MarginEdge. Best of all? No contract. N...

28 Okt 202422min

Ten Restaurants That Are CRUSHING Social Media Right Now

Ten Restaurants That Are CRUSHING Social Media Right Now

#388 - Ten Restaurants That Are CRUSHING Social Media Right Now *****  This week's episode is brought to you by: AVERO Increase your profitability using the industry's best kept secret weapon.  VISIT:...

24 Okt 202427min

Christin Marvin, Author of The Hospitality Leader's Roadmap

Christin Marvin, Author of The Hospitality Leader's Roadmap

#387 - Christin Marvin, Author of The Hospitality Leader's Roadmap *****  This week's episode is brought to you by: MARGIN EDGE Take control of your costs with using MarginEdge. Best of all? No contra...

21 Okt 202449min

How to Win with a GREAT Organic Social Media Presence (ENCORE)

How to Win with a GREAT Organic Social Media Presence (ENCORE)

#386 - How to Win with a GREAT Organic Social Media Presence (ENCORE) *****  This week's episode is brought to you by: MARQII  MARQII is your one-stop-shop for listings management and reputation manag...

17 Okt 202425min

Teaching Your Team to Think Like You

Teaching Your Team to Think Like You

#385 - Teaching Your Team to Think Like You ***** This week's episode is brought to you by: TORK  TORK understands that expectations for food service, sustainability, and guest experience are higher t...

14 Okt 202421min

The Keys to Getting More 5 Star Reviews on Google and Yelp

The Keys to Getting More 5 Star Reviews on Google and Yelp

#384 - The Keys to Getting More 5 Star Reviews on Google and Yelp *****  This week's episode is brought to you by: MARQII  MARQII is your one-stop-shop for listings management and reputation managemen...

10 Okt 202429min

Ryan O'Hara, Founder of Big Spoon Creamery

Ryan O'Hara, Founder of Big Spoon Creamery

#383 - Ryan O'Hara, Founder of Big Spoon Creamery ***** This week's episode is brought to you by: TORK  TORK understands that expectations for food service, sustainability, and guest experience are hi...

7 Okt 202451min

Populært innen Business og økonomi

stopp-verden
lydartikler-fra-aftenposten
dine-penger-pengeradet
rss-penger-polser-og-politikk
e24-podden
rss-borsmorgen-okonominyhetene
pengepodden-2
pengesnakk
tid-er-penger-en-podcast-med-peter-warren
finansredaksjonen
livet-pa-veien-med-jan-erik-larssen
utbytte
stormkast-med-valebrokk-stordalen
morgenkaffen-med-finansavisen
rss-sunn-okonomi
rss-markedspuls-2
lederpodden
liberal-halvtime
rss-pa-konto
rss-investering-gjort-enkelt