Strategic vs. Tactical
#23: Strategic vs. Tactical Thousands of years ago the ancient Chinese military strategist, Sun Tzu, wrote this in The Art of War: "Strategy without tactics is the slowest route to victory. Tactics wi...
29 Jul 201916min
Capturing Great Food Photography
#22: Capturing Great Food Photography This week's episode is all about photography... specifically Food Photography. It's a big part of how I make my living, and an important way to attract customers ...
22 Jul 201942min
Learning How to Tell Great Stories
#21: Learning How to Tell Great Stories I've been telling you week after week that the key to success... the key to your success... is to answer this one question: "What are the stories only you can t...
15 Jul 201918min
Use E-Mail Marketing to Drive Revenue
#20: Use E-Mail Marketing to Drive Revenue This week’s episode is all about the importance of Permission Marketing. Perhaps you're asking: "What is permission marketing?" Seth Godin defines it as “the...
8 Jul 201925min
The Do's and Don'ts of Building a Restaurant Website
#19: The Do's and Don'ts of Building a Restaurant Website Think of your website as your digital home. At the very least, it should be an extension of the hospitality you provide in the restaurant; at ...
1 Jul 201923min
Five Keys to Social Media Success
#18: Five Keys to Social Media Success Much of the work I do with my clients is Social Media Marketing, and yet I think a lot of small business owners can feel overwhelmed by it all. Just managing the...
24 Jun 201932min
Menu Magic
#17: Menu Magic Think about the people who dined in your restaurant last night. Couples, families, businessmen, friends, whatever... all of them were there for different reasons. They ordered differen...
17 Jun 201919min
SEO Crash Course for Restaurants
#16: SEO Crash Course for Restaurants SEO stands for Search Engine Optimization, and it's a crazy complicated topic that would take hours to effectively explain. But just because it's complex doesn't ...
10 Jun 201923min
