BRAINZ PODCAST11 Mar 2024

What’s The Best Thing We Can Do For Our Brands? - Brainz Magazine Exclusive Interview With Susan Christie

Working with small to medium enterprises (SME’s) across the globe, AJ Marketing is a full service marketing agency that brings high-level corporate marketing to small and medium-sized businesses. Led by Founder and Director, Susan Christie, with 25+ years of marketing experience, AJ Marketing works with Business Owners, Boards, Senior Managers and in-house marketing teams to drive growth. From building strategies to tactical execution, AJ Marketing provides services for companies that are looking to build or evolve their brand and increase their market presence.

With a Business Degree in Management, Marketing and Business Computing, a Mini MBA in Branding, a Mini MBA in Marketing and a Certified Practicing Marketer (CPM) qualification, all alongside a career spanning 25+ years, there’s not much Susan Christie hasn’t done in the Marketing world. Working in large corporate organisations early in her career, she eventually found her niche and passion with SME’s when she realised the direct impact marketing could have on the businesses, and the lives of their owners, suppliers, customers and employees. Driving small business growth through creative marketing while bringing owners, managers and teams along on the journey has provided Entrepreneurs with improved profit and brand equity that they have previously been unable to achieve. And they have a lot of fun along the way.

In this episode, we discover the following:

What’s the best thing we can do for our brands?
How can we make our branding profitable?
How do we drive people to our content?
What should a logo really say about our brand?

With podcast host: Mark Sephton

Hope you'll enjoy the episode!

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