Remarkable Branding6 Mai 2022

Season Introduction: The Fundamentals of Branding

Welcome to the Remarkable Branding Podcast with Heather Murphy and Amin Ahmed. In episode, we’re introducing the first season of our podcast where we focus on Brand Fundamentals.

We hear over and over again that a brand is not just your logo - and this season explains what that really means. We’ll explore historical context and discover how it brand building is a human process. We’ve been doing it since the beginning of time!

Your logo doesn’t dictate the moves you make in your business, your brand soul does. When we become branders, we become storytellers. It’s important to tell those stories because it helps customers know, like and trust us - which directly impacts sales!

Knowing the foundations and connecting with your brand purpose can help:

re-energize you if you’ve been feeling stagnant in your business,
stand out against your competition, and
allow your clients to connect with you.

Let’s explore the origins of branding together!

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(13)

Ep 12

Today we're gonna be talking about some of the psychological principles that will help your prospects to engage with you. And, the biggest one that I wanna focus on is engaging the subconscious mind.

12 Aug 20229min

Ep 11

Today we're gonna be talking about how to implement some of those strategies with one of our favorite strategies in that storytelling.So we've been doing a lot of different storytelling while we've ta...

8 Aug 202210min

Ep 10

Today's episode is going to be quite delicious to talk about because we're going to dive into using the example of Betty crocker to talk about how trustworthiness has been established through brands.

8 Jul 20223min

Ep 9

Today we're going to talk about the evolution of branding. What we're going to discuss is inspired by one of Heather's heroes in branding, Debbie Millman. This is her five waves of branding.

1 Jul 20225min

Ep 8

Today we're going to be talking about how good branding can actually reduce stress, not only for you as a business owner, but also for your customers and your clients.

24 Jun 20226min

Ep 7

Today, we're going to be talking about building a brand and we're going to be giving you a case study and a success story of one of the clients that we recently worked with.

17 Jun 20226min

Ep 6

This is going to be an exciting episode!In the past episodes, we've talked a little bit about the silk road and some of the foundations of branding. But today, we have the opportunity to talk about so...

10 Jun 20225min

Ep 5

Today we're going to be talking about how brands can build trust. This one's really exciting because we are going to be using one of our own clients as an example.

3 Jun 20226min