Remarkable Branding20 Mai 2022

Journey Down the Silk Road: The Emergence of Modern Branding

Welcome to the Remarkable Branding Podcast with Heather Murphy and Amin Ahmed. We're going to be taking a journey down The Silk Road. How your brand can burn into your customer's minds and make it memorable. How can it define what your product is?

Can you imagine sitting on a dock with crates of goods coming in. Before the internet or modern marketing, how would you know which product you should purchase.

The word “to brand” means to “sear in” or to burn into. Burning marks into the flesh of cattle is a practice that has been occurring for centuries. The marks show more than ownership - they’re a signal to feeding and breeding practices as well.

When Heather explores her Métis roots, she is considering her ancestor Philip Turnor who came to Canada as a surveyor and ordered a high quality watch. He would be looking for a brand as a signal of quality and reliability.

Think about what you want to burn into your prospects mind. What do you want to remind your clients of? What do you want them to remember? Are you achieving that?

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Episoder(13)

Ep 12

Today we're gonna be talking about some of the psychological principles that will help your prospects to engage with you. And, the biggest one that I wanna focus on is engaging the subconscious mind.

12 Aug 20229min

Ep 11

Today we're gonna be talking about how to implement some of those strategies with one of our favorite strategies in that storytelling.So we've been doing a lot of different storytelling while we've ta...

8 Aug 202210min

Ep 10

Today's episode is going to be quite delicious to talk about because we're going to dive into using the example of Betty crocker to talk about how trustworthiness has been established through brands.

8 Jul 20223min

Ep 9

Today we're going to talk about the evolution of branding. What we're going to discuss is inspired by one of Heather's heroes in branding, Debbie Millman. This is her five waves of branding.

1 Jul 20225min

Ep 8

Today we're going to be talking about how good branding can actually reduce stress, not only for you as a business owner, but also for your customers and your clients.

24 Jun 20226min

Ep 7

Today, we're going to be talking about building a brand and we're going to be giving you a case study and a success story of one of the clients that we recently worked with.

17 Jun 20226min

Ep 6

This is going to be an exciting episode!In the past episodes, we've talked a little bit about the silk road and some of the foundations of branding. But today, we have the opportunity to talk about so...

10 Jun 20225min

Ep 5

Today we're going to be talking about how brands can build trust. This one's really exciting because we are going to be using one of our own clients as an example.

3 Jun 20226min