Instacart and the Last Mile Delivery Journey with Special Guest Kiri Masters.

This week we talk about the broader eco-system of last mile delivery and the role of 3 rd party services. Specifically, we go deep on Instacart, with our special guest Kiri Masters, founder & CEO of Bobsled Marketing and co-author of Instacart for CMOs (a follow-up to her 2019 book Amazon for CMOs). We unpack the key elements of Instacart's business model, what's driving growth, the challenges that lay ahead and where they are likely headed.

Then we move on to our fast-paced weekly segment “Remarkable or Forgettable?” where we give our hot takes on retail headlines, and deem them wow-worthy, best ignored or somewhere in between. This week's big stories include stellar earnings from LL Bean and RH, Walmart's Project Glass revelations, the battle between landlords and retailers on what counts as a sale and Krispy Kreme's vaccination donut offer.

Kiri Masters is the founder of Bobsled Marketing, a digital agency that helps consumer product brands to grow their sales on Amazon. Specializing in operations, marketing and advertising on online marketplaces (Amazon, Walmart, Instacart), I'm watching the profound shift that's occurring for brands and retailers who are trying to figure out their business model in the age of marketplaces.

Kiri wrote the books "The Amazon Expansion Plan," (updated in 2018), "Amazon For CMOs" (September 2019 - co-authored with Mark Power), and "Instacart for CMOs" (2021 - co-authored with Stefan Jordev), which offer a close-up view of generating predictable results for Amazon sellers, advertisers, and CMOs.

Kiri is a regular contributor to Forbes Retail, sharing the collective wisdom gathered through managing hundreds of brands' accounts on Amazon.

Learn more about what we do at: www.bobsledmarketing.com
Read Kiri's posts on Forbes at: www.forbes.com/sites/kirimasters
Listen to Kiri's podcast at: www.ecommercebraintrust.com
Speaking opportunities: at www.kirimasters.com
Find Kiri's books at: www.amazon.com/Kiri-Masters/e/B01MD17BBK

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Join us to celebrate the release of Steve's new book.

Monday, April 12 at 5pm EST. We'll be joining Trevor Sumner and other retail luminaries for a Remarkable Retail takeover of "This Week in Retail" on Clubhouse.

Tuesday, April 13th at 5pm EST. Join us on Zoom for our Virtual Book Launch Celebration with special guests Seth Godin, Sucharita Kodali and many more. Space is limited, so please register here ASAP.
To pre-order the hardcover or ebook click below.

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Steve Dennis is an advisor, keynote speaker and author on strategic growth and business innovation. You can learn more about Steve on his website. The expanded and revised edition of his bestselling book Remarkable Retail: How To Win & Keep Customers in the Age of Disruption will be released April 13th and is now available for preorder at Amazon or just about anywhere else books are sold. Steve regularly shares his insights in his role as a Forbes senior contributor and on Twitter and LinkedIn. You can also check out his speaker "sizzle" reel here.

Michael LeBlanc is the Founder & President of M.E. LeBlanc & Company Inc and a Senior Advisor to Retail Council of Canada as part of his advisory and consulting practice. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience, and has been on the front lines of retail industry change for his entire career. Michael is the producer and host of a network of leading podcasts including Canada’s top retail industry podcast, The Voice of Retail, plus Global E-Commerce Tech Talks and The Food Professor with Dr. Sylvain Charlebois. You can learn more about Michael here or on LinkedIn.

About Us

Steve Dennis is a strategic advisor and keynote speaker focused on growth and innovation, who has also been named one of the world's top retail influencers. He is the bestselling author of two books: Leaders Leap: Transforming Your Company at the Speed of Disruption and Remarkable Retail: How To Win & Keep Customers in the Age of Disruption. Steve regularly shares his insights in his role as a Forbes senior retail contributor and on social media.

Michael LeBlanc is a senior retail advisor, keynote speaker and media entrepreneur. Michael has delivered keynotes, hosted fire-side discussions hosted senior retail executive on-stage in 1:1 interviews worldwide. Michael produces and hosts a network of leading retail trade podcasts, including The Remarkable Retail Podcast, The Voice of Retail, The Food Professor, The FEED powered by Loblaw and the Global eCommerce Leaders podcast. He has been recognized by the NRF as a global Top Retail Voice for 2025 and 2026 and continues to be a ReThink Retail Top Retail Expert for the fifth year in a row.